Promotional Mix.

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Presentation transcript:

Promotional Mix

What is the Promotional Mix? Considerations Type of Product The Type of Market Cost The Promotional Mix of Competitors The Stage of the Product Lifecycle Legal and Social Constraints The mixture of promotional techniques used by a business to promote its products. Promotion Advertising Direct Marketing Public Relations Sales Promotions Personal Selling Merchandising

Brand and message Type of Product Type of market Cost Promotional Mix of Competition Stage in the product lifecycle Legal and social constraints When making these considerations and creating a promotional mix it is important that they are all consistent with the brand, the brand image and they portray the correct message. Customers can become confused if the promotions do not represent the brand correctly and this may harm sales as well as the brand image.

Burberry

Burberry

Task: Research and write about Advantages and Disadvantages of the following: Different methods of advertising Public Relations Sales Promotions Direct Marketing Personal Selling