Final Thoughts.

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Presentation transcript:

Final Thoughts

Some Final Thoughts…... What Works….. 1. Understand consumer needs and wants… 2. Set ultimate goal to satisfy those needs (i.e., customer satisfaction). 3. Build up your brand……….brand equity key. 4. Perception is reality. 5. Be close to your customers……..through research, etc.

What Works….. 6. Help them overcome their inertia……..through behavioral approach. 7. Make their purchase decisions as easy and hassle free as possible (through environment). 8. Understand their consumer/product relationship and use it as a basis to segment the market. 9. Be a responsible marketer. 10. Finally………develop a long term relationship with customers by providing a product/service package that includes excellence in product, service, support.