Lewis and Clark Enthusiasts in Montana Results from the 1999 Missouri-Madison Recreation Visitor Use Survey

Funded by Montana Power Company, Bureau of Land Management, and Bureau of Reclamation Brian Glaspell Institute for Tourism & Recreation Research

Institute for Tourism and Recreation Research Lewis & Clark Enthusiasts Lewis & Clark history was one reason respondent visited the site. Visiting Lewis & Clark sites was one activity participated in by the respondent. Respondent indicated they would visit the site again if there were an event specific to the Lewis & Clark journey commemoration.

Institute for Tourism and Recreation Research Characteristics of Enthusiasts Travel Group Type 56% Family 16% Friends 14% Family & Friends 10% Alone Travel Group Size 35% with 2 members 13% with 4 members 12% with 3 members 11% with 1 member 22% have children 13% have a disabled member

Institute for Tourism and Recreation Research Characteristics of Enthusiasts Residency 39% Montana residents 61% Nonresidents 8% California 5% Washington 4% Oregon 3% Idaho, Minnesota Respondent Gender 54% Male 46% Female Respondent Education 18% High School 45% College 37% Post Graduate

Institute for Tourism and Recreation Research Characteristics of Enthusiasts Age of Respondent 11%31-40 years 25%41-50 years 25%51-60 years 23%61-70 years Household Income 10%$20,000-$29,999 16%$30,000-$39,999 14%$40,000-$49,999 17%$50,000-$59,999 8%$60,000-$69,999 28%$70,000 or more

Institute for Tourism and Recreation Research River Sites Commonly Visited 22% Gates of the Mountains 9% Giant Springs/Heritage State Park 8% Ryan Island Day Use Area 23% Lewis & Clark Interpretive Center 9% Coal Banks Landing

Institute for Tourism and Recreation Research Trip Characteristics 62% were on their first visit to this site 19% had made 1 to 5 previous visits 5% had made 6 to 10 previous visits 14% had made more than 10 previous visits

Institute for Tourism and Recreation Research Reasons for Visiting Site All Reasons 100% Lewis & Clark site 73% Scenic beauty 36% Easy to get to 35% Heard about it 33% Specific attraction 30% Been here before 28% Close to home 23% Good facilities Most Important Reason 47% Lewis & Clark Site 27% Scenic beauty All other reasons 2-3% each

Institute for Tourism and Recreation Research Respondent Activities at Site All Activities 100% Visit L&C sites 87% Sightseeing 63% Photography 56% Viewing wildlife 50% Walking 38% Visit other historic sites 22% Picnicking 21% Day hiking Primary Activity 33% Visit L&C sites 26% Sightseeing 10% Canoeing/ kayaking 5% Walking

Institute for Tourism and Recreation Research This Trip to This Area Statement% Agree 1. This trip was better than any other 38% recreation experience I remember. 2. This trip was better than any other 40% trip to this area I remember. 3. This trip was so good I would like 77% to take it again.

Institute for Tourism and Recreation Research Satisfaction with Site Cleanliness of area, maintenance of facilities, condition of natural features, historical information, Lewis & Clark information, and appropriateness of development were most often reported to be satisfactory at the site.

Institute for Tourism and Recreation Research Most Important Conditions 25% Cleanliness of Area 18% Condition of Natural Features 14% Maintenance of Facilities 12% Degree of Naturalness 11% Lewis & Clark information 10% Campsite and picnic areas

Institute for Tourism and Recreation Research Overall Satisfaction Respondents were generally very satisfied with their trip. 1%2%3%3% 20% 36% 35% Average = 7.9 Not at all Satisfied Slightly Satisfied Moderately Satisfied Extremely Satisfied

Institute for Tourism and Recreation Research Total Average Trip Spending

Institute for Tourism and Recreation Research Comparison of Lewis & Clark Enthusiasts and Other Visitors (non-enthusiasts)

Institute for Tourism and Recreation Research Group Characteristics Enthusiasts Non-Enthusiasts Residency: Montanans 39% 72% Nonresidents 61% 28% Education: High School 18% 31% College 45% 47% Post Graduate 37% 21%

Institute for Tourism and Recreation Research Group Characteristics Enthusiasts Non-Enthusiasts Household Income: $30,000-$49,999 30%30% $50,000-$69,999 25%21% $70,000 or more 28%20% Respondent Age: %23% %23% %17% %12%

Institute for Tourism and Recreation Research First vs. Repeat Visit, Group Characteristics Enthusiasts Non-Enthusiasts First Visit 60% 28% Repeat Visit 40% 72% Avg. # Males Avg. # Females Avg. # Children Groups with Children 22% 34%

Institute for Tourism and Recreation Research Reasons for Visiting Site Enthusiasts Non-Enthusiasts Close to home 28% 51% Easy to get to 36% 52% Group facilities 7% 10% Heard about it 35% 16% Good facilities 23% 29% Good fishing 11% 33% Scenic beauty 73% 57% Been here before 30% 52% Try a new area 14% 11% Lewis & Clark site 100% 9%

Institute for Tourism and Recreation Research Most Important Reason for Visit Enthusiasts Non-Enthusiasts Close to home 3% 17% Good fishing 2% 16% Scenic beauty 27% 19% Lewis & Clark site 47% 3%

Institute for Tourism and Recreation Research Respondent Activities Enthusiasts Non-Enthusiasts Sightseeing87%55% Photography63%27% Auto/RV Camping10%28% Walking50%36% Hiking21%13% Swimming11%26% Canoeing/Kayaking14% 7% Viewing Wildlife56%33% Angling18%53% Visit Lewis & Clark site 100% 7% Visit other historic site38% 5%

Institute for Tourism and Recreation Research Respondent Primary Activities Enthusiasts Non-Enthusiasts Sightseeing26%13% Auto/RV Camping 3%10% Canoeing/Kayaking10% 3% Angling 2%15% Visit Lewis & Clark site33% 1%

Institute for Tourism and Recreation Research This Trip to This Area StatementPercent Who Agree Enthusiasts Non-Enthusiasts 1. This trip was better than any other recreation experience I remember.38%20% 2. This trip was better than any other trip to this area I remember.40%24% 3. This trip was so good I would like to take it again.77%61%

Institute for Tourism and Recreation Research Satisfaction with Site Conditions ConditionPercent Satisfied Enthusiasts Non-Enthusiasts Lewis & Clark info 88% 31% Other interpretive info 79% 31% Historical info 88% 37%

Institute for Tourism and Recreation Research Overall Satisfaction Enthusiasts, Non-Enthusiasts 1%2%3%3% 20% 36% 35% 1%1%2%3%9% 12% 26% 27% 21% Averages = 7.9, 7.1 Not at all Satisfied Slightly Satisfied Moderately Satisfied Extremely Satisfied

Institute for Tourism and Recreation Research Thank you!