Advertising Guide Jan-Jun2018 Belinda Cordova, Marketing Officer Email: Belinda.Cordova@playgroupwa.com.au Phone: (08) 6562 8567 Updated 8/1/2018

Why Advertise with Playgroup WA? It’s simple. We can help you grow your business! Playgroup WA is a not-for-profit membership organisation that has been supporting families across Western Australia for over 44 years. Today, over 12,000 member families with more than 16,000 children aged 0-5 years of age enjoy the benefits of playgroup. Parents who are playgroup members are: Connected to their community Looking for the best for their family Committed to quality play and early intervention and care Open to advise on parenting Your advertisement will reach: The household CEO The decision maker on new purchases, event outings and holiday planning An audience that is open to hear about new products for their family Families throughout WA from Esperance to Kunnunara

Promotional reach Playgroup WA is the State’s largest membership organisation of families with young children * 30,600+ subscribers * Open rate > 20% * eNews, 1 per month * eFlash, 2 per month Communications sent to 12,000 members twice a month * 16,000 views per month * 2.35min length of time on page * www.playgroupwa.com.au * 12,000+ members * Facebook.com/PlaygroupWA + regional sites for Great Southern and SouthWest World’s Biggest Playgroup Day (March) – up to 10,000 attendees, public event Annual Fun Day (November) - > 2,000 attendees, member event * 2 x campaigns per year * Craft It in 2015 went viral with reach > 100,000 * Average reach of 8,000

Advertising Opportunities eNewsletter Advertising Banner 30,600+ subscribers Facebook 12,000+ likes eFlash (solus email) 30,600+ subscribers Website * Homepage banner (new) * Blog Feature * Event listing * Blog banner Advertising Opportunities A variety of platforms to guarantee full exposure!

Advertising Rate Card Jan-June 2018 Platform Advertisement Description Audience Reach Artwork/Specs Terms Price Website Homepage Banner Prominent website banner on the homepage of Playgroup WA’s website 18 - 55 16,000+ visits per month 1140 x 323px One month duration $300 + GST $200 + GST Website event listing Feature on our homepage, link through to detailed event calendar 200 x 200px and 300 x 225px, 50 words Email eNewsletter Advertising banner on our monthly eNewsletter 20 - 45 30,600+ per sent 600 x 150px Start of each month $259 + GST eFlash (Solus email) Targeted advertisement for direct promotion 600 x 600px overall size 150 words max Option 1: text and graphic as 1 image Option 2: 600 x 200px image with text underneath Upon availability $ 799 + GST Facebook Facebook advertisement with copy/links Advertisement accompanied by links/copy on PGWA’s facebook scheduled at peak times 95% women, 18-55 12,000+ Likes 472 x 354px 4 facebook posts during one month period

The Brandbuilder Package $1,999 valued at over $2,500 Platform Advertisement Reach Terms Website Homepage Banner 16,000+ per month One month duration Website Blog Advertorial/Feature Story 10,000+ Website Event listing 30 days Email to Database eNewsletter Advertising Banner 30,600+ x 2 (two months) eFlash (Solus email) one sent Facebook Facebook advert with links/copy 12,000+ 4 posts during one month period Perfect for those seeking maximum exposure via multiple platforms. Playgroup WA is the State’s largest membership organisation. With highly engaged and responsive members you’re guaranteed to hit the mark when utilising this package.

Our Bestseller eFlash Package $999 valued at over $1,200 Platform Advertisement Reach Terms Email to Database eNewsletter Advertising Banner 30,600+ 30 days eFlash (Solus email) one sent Facebook Facebook advert with links/copy 12,000+ 2 posts during one month period Our Bestseller eFlash Package $999 valued at over $1,200 Facebook eFlash eNewsletter Our most popular promotional package guaranteeing reach via our email database topped up with social media exposure

Social Media Package $450 valued at over $550 Great for limited budgets or timely implementation and feedback campaigns! Such as upcoming events, product features or similar. Very responsive audience; highly engaged. Platform Advertisement Reach Terms Email to Database eNewsletter Advertising Banner 30,600+ 30days Facebook Facebook advert with links/copy 12,000+ 4 posts during one month period

Easter/April School Holidays Specials Only valid between 1 March– 30 April. Strictly limited availability. Social Easter: $650+ GST Platform Advertisement Reach Terms Website Homepage Banner 16,000+ per month One month duration Facebook Facebook advert with links/copy 12,000+ 4 posts during one month period Boosting Easter: $899+ GST Platform Advertisement Reach Terms Email to Database eFlash (Solus email) 30,600+ one sent Facebook Facebook advert with links/copy 12,000+ 4 posts during one month period

Contact us! For more information, a detailed rate card or to book your advertising and promotion with Playgroup WA, please contact us: Belinda Cordova Marketing Officer Belinda.Cordova@Playgroupwa.com.au (08) 6462 8567 There is a minimum $400 spend for Playgroup WA ad sales. Artwork, booking and copy deadlines available by request. Please note that Playgroup WA members receive a 10% discount on all ad sales packages! Please be advised that Playgroup WA ad sales are subject to availability and costs/details are subject to change.