Facebook and community Engagement

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Presentation transcript:

Facebook and community Engagement Alison Hook

In January 2010 we had 527 fans...then it snowed. Facebook growth

It snowballed. Facebook growth

Facebook growth We have over 23,000 ‘likes’ More than 4000 unique visitors a week Over 25% of new ‘likes’ join following a direct link 18% come from Facebook recommendations 50% aged under 25 Facebook growth

Facebook page

We share news, service updates, photos and videos - nothing is automated We encourage conversations, and respond to direct questions We don’t post more than once a day / a few times a week We signpost to information already available online We don’t have an overarching social media strategy Facebook strategy

Facebook comments

Facebook news

Facebook strategy No cost to use Facebook, just staff time Controversial posts aren’t added late in the afternoon Managing the conversation Day-to-day used as an additional channel – not the only channel In emergencies, used as a primary channel, alongside Twitter Facebook strategy

Spreading news

Facebook Page Insights show us demographics and how many people are reading and commenting on posts Sport, employment news and road repairs are our hot topics! 75% of those who comment are over 45, however, 50% of fans are under 24 45% of new visitors to the Council website come from Facebook Each visitor from Facebook looks at an average of three webpages Evaluation

More details at www.coventry.gov.uk/socialmedia Thank you!