MCA’s role in driving eCommerce ‘Making Digital Marketplaces Fairer’ Conference 15th March 2018 Denise Borda eCommerce Analyst

Facilitating the development and uptake of eCommerce and other online services Market research Fora Awareness Campaigns National Strategy Strategic Objective

80% use the internet (Maltese population) 94% of internet users use it everyday 5% of internet users use it at least once a day NSO ӏ ICT Usage by Households 2018

65% BUY ONLINE 74% 55% 44% 39% Clothes, sports goods (Internet users) BUY ONLINE Clothes, sports goods Hotel accommodation Other travel arrangements Event tickets 74% 55% 44% 39% NSO ӏ ICT Usage by Households 2018

INTERNET USERS ACTIVE ON SOCIAL MEDIA 70% consult with the Web before making a purchase (online or offline) 87% are active on social media MOBILE INTERNET USERS 59% use mobile to consult on products or compare prices whilst shopping in-store INTERNET USERS ACTIVE ON SOCIAL MEDIA 63% follow favourite brands/retailers 61% check out reviews/expert recommendations before making a purchase MCA ӏ Insights into Consumer Buying Behaviour Attitudes 2017

Shopping online with confidence Check that the retailer provides adequate contact details Carefully read the T&Cs related to the purchase/order Buy from websites with ‘secure checkouts’ Use payment methods that offer a high level of security Check-out reviews about retailer /product Beware of ‘too good to be true’ offers Shopping online with confidence

eCommerce Training Programme www. onlinecommerce.org.mt Initiatives

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