It’s Monday… Problem/Unmet Need Slide . . .

Dinner Accomplished Monday Tuesday Wednesday Thursday Friday Solution/How Business Fills Need

Mission and Social Impact Mission Statement: Eva’s Edibles, a personal chef service, will provide busy clients with healthy and delicious dinners that are based on clients’ preferences and prepared in their kitchens. Social Impact: Organic, locally grown ingredients Work with socially and environmentally friendly vendors

Eva’s Edibles Eva cooks it You heat it up Enjoy! Consult, customize, and cook You heat it up 15 mins in the oven, that’s it! Enjoy! ‘Nuff said… Description of Product/Service

Business Model Cooking 5 dinners for a client Selling Price $325.00 Description of Expenses Variable Material Expenses Total: $100.00 Item $ Misc. groceries (specific ingredients vary from client to client) $100.00 Fixed Expenses Total: $493.00 Insurance $117.00 Advertising $146.00 Depreciation $23.00 Utilities Other Fixed Expenses $107.00 Definition of One Unit Cooking 5 dinners for a client Economics of One Unit Selling Price $325.00 Cost of materials $100.00 Cost of labor 150.00 Other variable costs 4.00 Total COGS/ COSS $254.00 Contribution Margin $71.00 Monthly Break Even Units $493.00 = 6.94 ≈ 7 units $71.00

Description of Target Consumer Market Analysis Market Statistics Industry Name: Personal Chef Service Annual Industry Sales: $32,000,000 Description of Target Consumer Demographics Geographics Professional couples and families with household incomes of over $50,000 Greater Columbus, Ohio, area Psychographics Buying Patterns Desires healthy food Hardworking, dual-income households with hectic lives Would like to spend more time at home Doesn’t have time or energy to cook and clean regularly Eats out 4 or more nights per week Would like to reduce the cost of eating out Total Population Target Market Population 301,800 110,760 Market size (based on survey) 27,690 Target Market Size

Marketing and Sales Company Website USPCA Referral Website In-Store Promotions Promotions at Local Events Loyalty Benefits

Established Restaurant Competition Personal Chef Established Restaurant Factor 1: Price $325/5 dinners $400/5 dinners $500/5 dinners Factor 2: Quality Custom meals, healthy   Meals from chef’s plan, not focused on health Meals from chef’s plan, healthy Factor 3: Unique Knowledge Certified Personal Chef, event planning Focuses on “kid friendly” meals Certified Personal Chef, knows customers Why Eva’s Edibles? Customized menu Health conscious Certified by USPCA Competitive pricing

Qualifications Associate’s Degree in Business Management Assistant to the Director of Campus Dining Services, OSU Founder, Eva’s Entertainment Services Certified Personal Chef (CPC) by the U.S. Personal Chef Association

Projections Total Units 252 Gross Revenue $81,900 Net Profit $10,180

Investment Opportunity Materials needed Cost Victorinox Swiss Army Cutlery Set (8 piece) $618.00 Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set 450.00 Misc cooking equipment 305.00 Spices, oils, etc. 100.00 Wheeled cart 269.00 Total Startup Expenditures $1,742.00 Emergency Fund 871.00 Reserve for Fixed Expenses 1,479.00 Total Startup Investment $4,092.00 $10,180 $81,900 = 12.4% ROS $10,180 $4,092 = 249% ROI

Future Plans Business Growth Lease or buy a commercial kitchen Start delivery service for customers Continue to get degree in culinary and hospitality Hire more certified personal chefs to scale growth Plans for Future Social Impact Volunteer in community to talk about healthy eating Begin to donate 1% of net profit to a local food bank

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