Every child hooked on sport? A nation of champions? A skilled & dynamic workforce?
Motivation... Make it compelling! Appeal to people’s identities. Every journey starts with an inner call to action. Make it compelling! Appeal to people’s identities.
Confidence... Instil belief & cultivate a climate of possibility. Turn motivation into inspiration. Instil belief & cultivate a climate of possibility.
Awareness… Make the invisible visible. Without awareness of an opportunity, inspiration is futile. Make the invisible visible.
Opportunity & Resources… How hard is it to take advantage of the opportunity? Make it the easy option.
The experience… Was it worthwhile? Give people a reason to go again.
Opportunity & Resources Awareness Motivation The experience Confidence Opportunity & Resources Awareness Not independent and unrelated but interact
VISION
IMPACT
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