I, Daniel Blake posters Learning objective: To explain the methods of distribution with I, Daniel Blake.

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Presentation transcript:

I, Daniel Blake posters Learning objective: To explain the methods of distribution with I, Daniel Blake

Why are posters still a highly successful marketing method? Marketing Strategy: Traditional method Film posters Why are posters still a highly successful marketing method? - Learning objective: To explain the methods of distribution with I, Daniel Blake

Where are the director’s names placed? Why? Audience? Image- clothes and gesture codes Colour scheme Focal point of poster-also optical centre… Why the prevalence of reviews? Typography symbolism Other graphics

A different audience being appealed to here? Differing themes suggested being explored through a differing image to 1st poster? The image is more prominent and a still from the film-how does it promote the film? why different typography? Does it appeal to a different audience? Reminiscent of…. Learning objective: To explain the methods of distribution with I, Daniel Blake

The 3rd and final poster-how is it more iconic? Reviews and their impact Style of the image and its symbolic connotations Gesture codes of image Introducing the actors now-why? Graffiti might be recognisable now…familiarity for audience Learning objective: To explain the methods of distribution with I, Daniel Blake

Podcast Task – up to 6 minutes Write a script which you’ll create into a podcast about film promotion Create a comparison of the posters used in both film marketing campaigns, considering: Images Iconography Barthes’ codes Other elements used to market the film – how do they link (use synergy with posters) The potential audience being targeted Learning objective: To explain the methods of distribution with I, Daniel Blake