Creating Advertisements Part II Faces, logos and Infographics CSC020, Computer Graphics Creating Advertisements Part II Faces, logos and Infographics http://www.creativebloq.com/design/create-custom-lettered-logo-illustrator-2122878 http://www.creativebloq.com/digital-art/illustrator-tutorials-1232697/8 http://blog.usabilla.com/effect-human-faces-web-design/ https://design.tutsplus.com/tutorials/design-a-print-ready-beer-label-in-adobe-illustrator--vector-1538 1

Creating an Advertisement Use of faces in advertising Designing a Logo 2

Using Faces People recognize and react to faces faster than anything else Faces looking right at people have the greatest emotional impact 3

Using Faces Guide viewers line of sight Faces looking at another spot or product draw people to look at that spot Doesn’t mean they pay attention to it 4

Using Faces Visualize emotions Universal language Show person enjoying product 5

Using Faces Help viewers relate We want to recognize ourselves And the situations Show different kinds of people Create a sphere Group of people with same emotion 6

Using Faces What group are we focusing on? 7

Using Faces Create trust Welcoming image Team members Customer support 8

Using Faces Create authority Expert in that area Establishes rapport Notice coordinated colors 9

Creating a Logo 10

Creating a Logo Start with a word Name of Company Name of Person What shapes fit that word? Will house the word 11

Creating a Logo Start with a word Name of Company Name of Person What shapes fit that word? Will contain the word What font fits the word? 12

Creating a Logo Options to manipulate font 13

Creating a Logo Add the Shape Start with Black n White Make a circle Make a droplet Select the top anchor point with your direct select tool and move it up. Switch to your pen tool (P) and hold option (anchor point tool) and drag to shape Refine to symmetrical raindrop. 14

Creating a Logo Frame your lettering Draw a black rectangle around letters Change letters to white Increase stroke for rectangle Group both Apply arc: Effect > Warp > 15 15

Creating a Logo Build the ribbon Add anchor points (curvature tool) Double click to create ribbon (direct select) and drag 16

Creating a Logo Add colors Color Guide Play with options Beach = water 17

Infographic Simplifies complicated content Visual representation that tells a story Graphs Pictures Diagrams Timelines Checklists Text See Example 18

Infographic - Artboard Size Start with at least legal size May want to go to 11x17 - depending on amount of information May also choose to go Landscape 19

Graph Types Select a graph tool. The tool you use initially determines the type of graph Illustrator generates however, you can easily change the type of graph later on. 20