Standardization activities on IPTV in CCSA Global Standards Collaboration (GSC) 14 DOCUMENT #: GSC14-PLEN-025 FOR: Presentation or Information SOURCE: CCSA AGENDA ITEM: Opening Plenary 6.5 CONTACT(S): liuduo@ccsa.org.cn Standardization activities on IPTV in CCSA Duo Liu Deputy Secretary General of CCSA Geneva, 13-16 July 2009

Highlight of Current Activities (1) CCSA IPTV initiatives: satisfied the needs of standard for convergence Task#1- overall issues, finished IPTV scenario, requirements, architecture Task#2- sub-systems arch & framework, Aug 2009 CDN, DRM, security etc. Task#3- STB interface and interoperability, finished EPG, content delivery, service mgmt., terminal device mgmt. Task#4- quality monitoring, May 2010 8 standards published 30 under development Task#1,finished Task#2, deadline Aug 2009 Task#3,finished Task#4 Aug 2005 2006 2007 2008 2009

IPTV market development in China IPTV user amount grows rapidly 2.8M (up to the end of 2008) Increase rate keep high: 145% year on year Estimated 10M by 2012 Data Source: CATR,2009

Market Focus Shifting Emphasize capability & quality optimization and openness. Now Next ------------------------------------------------------------------------------ TV like service  rich broadband app Video definition SD  HD & Mobile TV & movie  User generated content Closed system  Open system STB  Terminal Convergence Fixed  Mobile IPTV …

Strategic Direction real operational need Accommodate requirements abstracted from real operational need identified IPTV market trends Keep in line with Global Standard activities adopt ITU-T IPTV recommendations as much as possible make contribute to the ITU-T IPTV activities and other SDOs liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs Strengthen cooperation with regional organizations CJK APT

Challenges Convergence introduces challenges To define Unified architecture which should support Practicable & Flexible Business model To open system capabilities to others, while the system must be manageable and in high level of security To provide many kinds of terminal device access to IPTV for personal and adapted application and content

Next Steps/Actions Develop 2nd version of IPTV service requirements Call for new requirements from the industry Revise CCSA IPTV service requirements standard Develop new version of CCSA IPTV Architecture Revise IPTV Architecture according those new requirements Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC Expose capabilities (API) to third party SPs Encourage members to participate IPTV work of ITU-T Cooperate with other SDOs

Proposed Resolution [optional]

Supplemental Slides

Coverage of CCSA IPTV Standardizations Many important issues were covered in the 1st phase of CCSA IPTV standards including, IPTV Standard Framework IPTV Service Definition/Requirements IPTV Architecture and General Technical Requirements Specifications on the Service Network Architecture IPTV Bearer Network related issues IPTV Service Security and Content Security issues Audio/Video Coding for IPTV IPTV QoS Related issues IPTV Network Management issues Technical/Test Specifications of Key Equipments and Devices for IPTV (e.g. STB) Interface Standardization and Interoperability Study and develop new Protocol for IPTV (if needed) IPTV BSS/OSS issues IPTV Middleware Network/Service Convergence

Tree view of CCSA IPTV Standards 8 published 23 FCD 7 Draft

IPTV Standards published by MIIT YD/T 1697-2007 Technical Specification for IPTV Content Operation Platform and Service Operation Interface YD/T 1823-2008 IPTV Architecture and General Technical Requirements YD/T 1824-2008 Architectural framework for IPTV Terminal Devices Management YD/T 1825-2008 Technical Requirements of IPTV SIM-STB Interface YD/T 1654-2007 IPTV Service Requirement YD/T 1655-2007 Technical Requirements of IPTV-STB YD/T 1696-2007 Interface Specification for STB and IPTV Service Platform, Part 1 - General YD/T 1695-2007 Technical Requirement of Access Network for IPTV

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