TREE TYPE FRUIT BRANCHES TRUNK ROOTS Geography or issue Success measures BRANCHES Steps for success TRUNK Key decision makers ROOTS Mutual self-interest
TREE TYPE INSERT TEXT HERE The first step in your Power analysis is to Identify your tree type. TREE TYPE This represents the Specific focus Influencing work.
The fruit is what the tree produces, it represents The outcomes you want – the fruit of the labour. So what are you trying to achieve through your Influencing work? That might be a particular policy Outcome, investment for specific purpose or Strengthening relationships in a tangible way. The more specific you can be the better. These should be smart objectives. SPECIFIC MEASURABLE ASSIGNABLE REALISTIC TIME RELATED
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WHO ARE YOU TRYING TO INFLUENCE? Example for national government Place text here Place text here Place text here Place text here Place text here Place text here Place text here The concentric circles represent the relationships that, together, make up the focus of your influencing work. Those at the centre are the most powerful, becoming increasingly less influential as you move towards the bark.
The roots keep the tree standing – they represent what holds all The relationships in place. Why do they need you and why do you need them? For example, it could be that they have control over investment but need you to deliver their building programme.
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Place text here The branches link the tree to its fruity – they represent the actions that will help you achieve the outcomes you want. Place text here
Place text here The branches link the tree to its fruity – they represent the actions that will help you achieve the outcomes you want. Place text here
Place text here The branches link the tree to its fruity – they represent the actions that will help you achieve the outcomes you want. Place text here