Discover tuesdays Stunning cinema, every Tuesday at Picturehouse 2017.

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Presentation transcript:

Discover tuesdays Stunning cinema, every Tuesday at Picturehouse 2017

Align your brand with incredible film content set in a premium environment

Picturehouse Discover tuesdays Discover Tuesday is the much loved regular film strand where the Picturehouse programming team bring stunning cinema to an enthusiastic audience on a weekly basis. Whether it's a cult classic, an art-house gem or a riveting documentary, there is always a chance for audiences to see something equally different and brilliant in this weekly slot. For a brand this represents the chance to associate itself with a premium audience that loves cinema and great experiences.

The Picturehouse audience Picturehouse customers are loyal, discerning, affluent and engaged. They place great trust in the Picturehouse brand to curate the best films, experiences and products for them. Customers come to Picturehouse because they know they’ll deliver incredible content in a luxurious, stylish environment. Truly, the perfect night out. Upmarket cinema… 68% ABC1s Even gender split. Grown up cinema… 42% aged 25-44 Big spenders… 15% over £75k HH income.

The opportunity

DISCOVER TUESDAYS Reach upmarket cinema goers in a premium environment Investment – 12 Months Asset OTS Estimate (£) Value ON SCREEN: 30” Brand Ad in reel. Adult AGP at all participating sites. Plus 10” co-branded ident introducing partnership.* 2,000,000 £234,000 ON SCREEN: Up to 4” brand copy running before Silver Screen showings. 26,000 6,760 EXPERIENTIAL: Brand ownership of foyer and screen space during screenings 2 x roller banners, 2 x Counter Cards placed during screenings £52,000 PRINT: Co branded DPS in PH Magazine (one per quarter) 600,000 £49,200 ONLINE: 1 x editorial email presenting partnership to database 112,500 £1,575 ONLINE: Co branded weekly presence in newsletter 5,400,000 £40,500 ONLINE: Run of site on MPU 2,900,000 £40,600 Total 11,064,500 £414,075 Production & Delivery (includes one full copy change per quarter) n/a £27,000 net Media Investment Required – (inclusive of all production net costs*) £210,000 gross * DCM can produce this 10” ident at competitive cost for brands.

Thank you