Los Angeles World Airports Community Relations Division City of Los Angeles 11/18/2018
Our Vision A dynamic, collaborative and mutually supportive relationship with communities surrounding Los Angeles International Airport (LAX). 11/18/2018
Goal To establish and maintain strong partnerships with residents, businesses, civic and service organizations, stakeholders, public officials, educators, and students. 11/18/2018
Objectives Streamline internal procedures through process improvements Work flow Decision-making Requests and Approvals Correspondence Protocols Allocate resources appropriately Budget Inventory (equipment, materials and supplies) Personnel 11/18/2018
Objectives Redefine staff roles and responsibilities Restructure Apply individual skill-sets and talents Accountability Teamwork Individual projects and assignments 11/18/2018
Objectives Re-evaluate existing programs for effectiveness and maximum value to LAWA and its publics Modify, enhance or discontinue Implement strategically and tactically Promote E-newsletter E-mail LAWA website Press releases Collateral Networks 11/18/2018
Objectives Educate LAX communities on the economic impact of the airport (capital projects with a focus on the TBIT renovation) On-site airport tours Presentations at community and service group meetings (Speakers Bureau) Internet (social media, etc.) 11/18/2018
Our Core Functions Community Involvement Educational Programs Special Events Airport Tours Collaboration with Project LiftOff and Business Job & Resources Partnership with Flight Path Museum and LAX USO 11/18/2018
Personnel Director of Community Relations (1) Principal Public Relations Representatives (2) Management Analyst II’s (2) Support Staff (Management Assistant, Senior Clerk Typist) Photographer II (1) Airport Information Specialist (1) Airport Guide II’s (8) Airport Guide I’s (2) 11/18/2018
11/18/2018
Programs, Projects and Initiatives Describe relevancy and value Evaluate advantages and disadvantages Outline budget/cost Summarize results Identify action items and timeline Recommend improvements and/or modifications 11/18/2018
Budget Monitor contracts Monitor budget based on weekly reports Forecast budget based on quarterly reports Adjust and reallocate funds where needed “Need vs. Want” Top Five Expenses Education & Tours ($123K) Industry & Community Events ($84K) Memberships ($22.5K) Misc. Advertising & PR ($22K) Misc. Administrative Expense ($18.5) 11/18/2018
Poor Work Habits Missed deadlines Sloppy correspondence Abusing leeway Complaining with no resolution Poor quality of work Unreliability Disrespectful communications Taking business personally 11/18/2018
Your Expectations? Realistic Justifiable (Qualify & Quantify) Objective and Fair “Team Serving” rather than “self-serving” 11/18/2018