LEVELS OF MEASUREMENT.

Slides:



Advertisements
Similar presentations
Measurement, Evaluation, Assessment and Statistics
Advertisements

Conceptualization and Measurement
Designing Research Concepts, Hypotheses, and Measurement
Chapter 1 Getting Started Understandable Statistics Ninth Edition
TYPES OF DATA. Qualitative vs. Quantitative Data A qualitative variable is one in which the “true” or naturally occurring levels or categories taken by.
Concept of Measurement
Beginning the Research Design
Appraisal in Counseling Session 2. Schedule Finish History Finish History Statistical Concepts Statistical Concepts Scales of measurement Scales of measurement.
Research Methods in MIS
Nominal Level Measurement n numbers used as ways to identify or name categories n numbers do not indicate degrees of a variable but simple groupings of.
1 Measurement PROCESS AND PRODUCT. 2 MEASUREMENT The assignment of numerals to phenomena according to rules.
Introduction to Educational Statistics
Business 205. Review of Previous Class Milestone #1 Groups Math Review Symbolic Manipulation Excel Review.
MEASURES OF DISPERSION: SPREAD AND VARIABILITY. DATA SETS FOR PROJECT NES2000.sav States.sav World.sav.
The Practice of Social Research
Measurement in Survey Research MKTG 3342 Fall 2008 Professor Edward Fox.
Chapter 1: Introduction to Statistics
Business Research Method Measurement, Scaling, Reliability, Validity
INTRODUCTION TO STATISTICS Yrd. Doç. Dr. Elif TUNA.
Descriptive Statistics Used to describe the basic features of the data in any quantitative study. Both graphical displays and descriptive summary statistics.
Statistics 1 Course Overview
Variation, Validity, & Variables Lesson 3. Research Methods & Statistics n Integral relationship l Must consider both during planning n Research Methods.
Instrumentation.
Foundations of Educational Measurement
McMillan Educational Research: Fundamentals for the Consumer, 6e © 2012 Pearson Education, Inc. All rights reserved. Educational Research: Fundamentals.
Vocabulary: Statistics – a study of how to collect, organize, analyze, and interpret numerical information from data Individuals – the people or objects.
Sections 1-3 Types of Data. PARAMETERS AND STATISTICS Parameter: a numerical measurement describing some characteristic of a population. Statistic: a.
Chapter 1: Introduction to Statistics. 2 Statistics A set of methods and rules for organizing, summarizing, and interpreting information.
Smith/Davis (c) 2005 Prentice Hall Chapter Four Basic Statistical Concepts, Frequency Tables, Graphs, Frequency Distributions, and Measures of Central.
What is a Measurement? Concept of measurement is intuitively simple  Measure something two concepts involved  The thing you are measuring  The measurement.
Variables & Measurement Lesson 4. What are data? n Information from measurement l datum = single observation n Variables l Dimensions that can take on.
Chapter 5 Conceptualization, Operationalization, and Measurement.
Statistics 300: Introduction to Probability and Statistics Section 1-2.
AN INTRODUCTION DATA COLLECTION AND TERMS POSTGRADUATE METHODOLOGY COURSE.
© 2006 McGraw-Hill Higher Education. All rights reserved. Numbers Numbers mean different things in different situations. Consider three answers that appear.
Chapter 1 Introduction to Statistics. Statistical Methods Were developed to serve a purpose Were developed to serve a purpose The purpose for each statistical.
Selecting a Sample. Sampling Select participants for study Select participants for study Must represent a larger group Must represent a larger group Picked.
Measurement and Questionnaire Design. Operationalizing From concepts to constructs to variables to measurable variables A measurable variable has been.
Cmpe 589 Spring Measurement Theory Front-End –Design –Design Review and Inspection –Code –Code Inspections –Debug and Develop Test Cases  Integration.
Variables It is very important in research to see variables, define them, and control or measure them.
SOCI 2003B: Sociological Methods Colleen Anne Dell, Ph.D. Carleton University, Department of Sociology & Anthropology Canadian Centre on Substance Abuse.
 Measuring Anything That Exists  Concepts as File Folders  Three Classes of Things That can be Measured (Kaplan, 1964) ▪ Direct Observables--Color of.
Basic Statistics With a touch of Probability. Making Decisions We make decisions based on the information we have. Statistics help us examine the information.
Chapter 1: Introduction to Statistics. Variables A variable is a characteristic or condition that can change or take on different values. Most research.
Measurement Experiment - effect of IV on DV. Independent Variable (2 or more levels) MANIPULATED a) situational - features in the environment b) task.
Chapter 6 - Standardized Measurement and Assessment
Quantitative Data Collection In Advertising Research.
Performance Indicator 4.08 Creating a Survey Describe the use of technology in the marketing-information management function.
Chapter 1 Getting Started Understanding Basic Statistics Fifth Edition By Brase and Brase Prepared by Jon Booze.
Measurement Chapter 6. Measuring Variables Measurement Classifying units of analysis by categories to represent variable concepts.
Measurement and Scaling Concepts
Chapter 3 Designing Research Concepts, Hypotheses, and Measurement.
Chapter 2 Theoretical statement:
Levels of Measurement
Associated with quantitative studies
Computing Reliability
Introduction to Statistics
Ask 100 randomly chosen people the following 6 QUESTIONS…
Chapter 1 Getting Started Understandable Statistics Ninth Edition
Chapter 5 Conceptualization, Operationalization, and Measurement
Introduction to Course, Book, and SPSS
Statistics Section 1.1 Apply the vocabulary of statistical measurement
Introduction to Course, Book, and SPSS
Classification of Variables
Most Popular Music Genre Animal Attack Rates Time Spent Studying
Review for Exam 1 Ch 1-5 Ch 1-3 Descriptive Statistics
Descriptive Statistics
Understanding Basic Statistics
Understanding Basic Statistics
Chapter 1 Introduction to Statistics
Presentation transcript:

LEVELS OF MEASUREMENT

OUTLINE Review: Data, Concepts, Variables Levels of Measurement Issues in Variable Construction

STAGE ONE: DEFINING CONCEPTS STAGE TWO: OPERATIONAL DEFINITIONS STAGE THREE: LEVELS OF MEASUREMENT

OPERATIONAL DEFINITIONS: REVIEW An operational definition describes how the concept is to be measured empirically. Validity is the degree to which the operational definition measures the characteristic described in the conceptual definition, and only that characteristic. Reliability is the extent to which the operational definition is a consistent measure of the concept—i.e., containing no random error.

COMPONENTS OF MEASUREMENT: Measurement = Intended characteristic + Systematic error + Random Error

ON THE MEANING OF VARIABLES: A variable is any characteristic of an individual or unit of analysis. A variable can take different values for different individuals. In other words, it varies. Specific values for a variable are sometimes known as observations. Note: Variables are created or invented, not discovered—or assumed.

A categorical variable places a unit of analysis into one of several groups or categories (minimum number of groups = 2). A quantitative variable takes numerical values for which arithmetic operations such as adding and averaging make sense. Urgent reminder: Variables have to vary!

Categorical Variables 1. Dichotomous No-yes Rich-poor 2. Nominal East, West, North, South Democratic, Semidemocratic, Oligarchic, Authoritarian

Quantitative Variables 3. Ordinal First, second, third,… last Upper, upper-middle, lower-middle, lower 4. Interval (ratio) Not only rank order, but interval between them Ratio requires an interpretable zero The “highest” level of measurement, permitting the most sensitive statistical techniques

Two Key Problems 1. Aggregating Indicators 2. Weighting Indicators Add, multiply….? Apples and oranges? 2. Weighting Indicators Are some indicators “more important”? Weighting cannot be avoided

Two Conflicting Principles Principle #1: Waste no information Principle #2: Use conceptually appropriate level of measurement, not necessarily the “highest”