Developing Strategies for Growth and Planning

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Presentation transcript:

Developing Strategies for Growth and Planning

Companywide Strategic Planning Developing Strategies for Growth and Downsizing Product/market expansion grid is a tool for identifying company growth opportunities through market penetration, market development, product development, or diversification

Companywide Strategic Planning Developing Strategies for Growth and Downsizing Product/Market Expansion Grid Strategies Market penetration Market development Product development Diversification

Figure : Three Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid Maruti has launched Alto , Wagon R and Esteem in the existing small and mid-size car segment Brooke Bond India into Tea and then to Masalas , TTK – Prestige cooker now into sugical products e.g. Rasna first in Mumbai and then entire Maharashtra . Then all over nation and now the world

Companywide Strategic Planning Developing Strategies for Growth and Downsizing Downsizing is the reduction of the business portfolio by eliminating products or business units that are not profitable or that no longer fit the company’s overall strategy

Marketing Strategy and the Marketing Mix Developing an Integrated Marketing Mix

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