Polytechnic Institute of Setúbal

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Polytechnic Institute of Setúbal www.ips.pt

Polytechnic higher education (UAS) WHO ARE WE WHERE WE ARE Public sector higher education institution WHAT DO WE STAND FOR 6.137 Students OUR SCHOOLS 26 1st cycle - Bach 22 2nd cycle - Master FIELDS OF STUDY | DEGREES 634 Academic staff 164 Non-academic staff 26 SCHE Diploma 10 PG 2 Campus 5 Schools Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal | www.ips.pt SETUBAL AND BARREIRO DISTRICTS WHO ARE WE WHERE WE ARE WHAT DO WE STAND FOR OUR SCHOOLS FIELDS OF STUDY | DEGREES Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal | www.ips.pt PRACTICAL COMPONENT OF THE COURSES SOCIAL AND PEDAGOGIC SUPPORT ACTIVITIES WHO WE ARE WIDE CHOICE OF COURSES MODERN BUILDINGS WHERE WE ARE WHAT DO WE STAND FOR INTERNATIONALISATION SPORT ACTIVITIES OUR SCHOOLS WELL EQUIPPED LABS ACADEMIC ATMOSPHERE FIELDS OF STUDY | DEGREES ENTREPRENEURSHIP AND INOVATION HIGH EMPLOYABILITY Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal | www.ips.pt WHO ARE WE WHERE WE ARE Setubal School of Technology Barreiro School of Technology WHAT DO WE STAND FOR OUR SCHOOLS FIELDS OF STUDY | DEGREES School of Health Care School of Education School of Business Administration Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal | www.ips.pt Bachelor Degree 180 ECTS: Marketing Accountancy and Finance Logistics and Retailing Management Human Resources Management Information Systems Management School of Business Administration Master Degree 120 ECTS: Marketing Management Business Sciences Accounting and Finance Information Systems Management Management and Administration of Schools (in cooperation) Strategic Management of Human Resources Occupational Health and Safety (in cooperation) Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal | www.ips.pt Program overview This Master in Marketing Management has a professional focus, responding to organizational marketing challenges and developing advanced expertise on Marketing Management. Learning experience will be developed through lectures, students research and autonomous work, improving their skills and contributing to society, organizational and personal development. The stated objectives are in line with the recommendations on indicators relating to European Framework levels qualifications, in this case, to their level 7 in terms of knowledge, skills and attitudes: knowledge and specialized skills to solve problems of investigation and / or innovation; manage and transform work or study contexts are complex and assume obligations related to their training and performance of organizations. This course is Accredited by the Agency for Assessment and Accreditation of Higher Education (A3ES) School of Business Administration Master Degree in Marketing Management Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal | www.ips.pt First semester (30 ECTS) Purchase and Consumption Behavior Branding Innovation, Strategy and Competitiveness Cross-cultural Marketing Strategic Marketing Planning Research processes Trends in Marketing Qualitative and Quantitative Data Analysis School of Business Administration Second semester (30 ECTS) Activation Marketing Internet Marketing Relationship and Clients Retention Commercial Organization Information Systems and Data Mining Account Management Research Project in Marketing Master Degree in Marketing Management Third and fourth semester (60 ECTS) Dissertation, Project Report or Training Report Polytechnic Institute of Setúbal | www.ips.pt

Polytechnic Institute of Setúbal Contacts: IPS: geral@ips.pt Master in Marketing Management: duarte.brasil@esce.ips.pt Thank you!