Designing Effective Surveys with Qualtrics Gareth Johns IT Skills Development Advisor

Course Aim Use Qualtrics software to create, distribute and analyse surveys that effectively capture the data you require.

Getting to know you cardiffmet.qualtrics.com Qualtrics Open your email to complete survey: staffemail.cardiffmet.ac.uk What do we know about Qualtrics? [Survey platform for Cardiff Met staff and students. Hosted solution – software and data is stored on Qualtrics servers in Ireland. Complies with Data Protection Act. Who’s used Qualtrics before? – Let’s do a quick survey to find out! cardiffmet.qualtrics.com

Objectives – Session I By the end of this session you should be able to: Plan the design and structure of a survey to capture data in a coherent way. Use Qualtrics to create a range of question types, including: Multiple Choice, Text Entry, Matrix Tables, Sliders and Rank Order. Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. Share and collaborate on surveys with colleagues. Customise the Look & Feel of a survey. Adhere to good survey design practices to gather the data you require, effectively.

Objectives – Session II By the end of this session you should be able to: Use blocks and survey flow to arrange and order a survey. Distribute a survey in a range of ways, including anonymous distribution, email and through social media. View and download survey response data. Utilise reporting tools to analyse and present survey data.

Creating Surveys and Questions

Question Types and Simple Logic

Likert scale A Likert scale can be used to measure behaviour and (especially) attitude. Comprised of several Likert items; statements that respondents evaluate and respond to – typically by agreeing or disagreeing. Likert scales can be used to effectively measure behaviour and attitude. Especially good for attitude questions because we can use multiple statements to measure different facets of an attitude. Minimises bias as subjectivity of the wording of each question is less influential on overall result. (Other scales are: Completely Like Me, A bit like me, Not like me OR Very Frequently Frequently Occasionally Rarely Never)

Likert scale (2/4) Results for each Likert item can be analysed individually… …or summed into a Likert scale to establish a wider measure of the attitude.

Display Logic and Piped Text

Look and Feel

Sharing Projects

Revision

Blocks and Survey Flow

Distribution

Embedded Data

Response Data

Reporting

Recap – Session I By the end of this session you should be able to: Plan the design and structure of a survey to capture data in a coherent way. Use Qualtrics to create a range of question types, including: Multiple Choice, Text Entry, Matrix Tables, Sliders and Rank Order. Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. Share and collaborate on surveys with colleagues. Customise the Look & Feel of a survey. Adhere to good survey design practices to gather the data you require, effectively. Touch briefly on “View, download and create basic reports of survey data”

Recap – Session II By the end of this session you should be able to: Use blocks and survey flow to arrange and order a survey. Distribute a survey in a range of ways, including anonymous distribution, email “panels” and through social media. View, download and create basic reports of survey data. Utilise the new reporting tools to analyse and present survey data.

Objectives By the end of this session you should be able to: Use Qualtrics to create a range of question types, including: Multiple Choice, Text Entry, Matrix Tables, Sliders and Rank Order. Utilise survey logic to adjust survey flow and question content, as determined by earlier responses. Distribute a survey in a range of ways, including anonymous distribution, email and through social media. View and download survey response data. Utilise reporting tools to analyse and present survey data.

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Further Study E-learning Learn Qualtrics in 5 Steps – Qualtrics Online Training: http://www.qualtrics.com/university/researchsuite/misc-pages/misc/learn- qualtrics-in-5-steps/ Qualtrics eBooks - http://www.qualtrics.com/university/researchsuite/research-resources/other- resources/ebook-downloads/ Books Blair, J., Czaja, R., Blair, E. (2014) Designing Surveys: A Guide to Decisions and Procedures. London: Sage Publications. Oppenheim, A. (1992) Questionnaire Design, Interviewing and Attitude Measurement. New edition. New York: Cassell Brace, I. (2008) Questionnaire design: how to plan, structure and write survey material for effective market research. Kogan Page: London. Visser, P., Krosnick, J., Lavrakas, P. (2000). ‘Survey research’ in Reis, H. ; Judd, C. (eds) Handbook of research methods in social and personality psychology. , (pp. 223-252). Cambridge University Press New York

Additional Information Session hand outs and other resources available at: study.cardiffmet.ac.uk/Help/Training/ Upcoming training sessions: Photoshop Lvl. 1 – Thu 3rd Nov, 09:30 – 13:00 Photoshop Lvl. 2 – Thu 10th Nov, 09:30 – 13:00 Presenting with Prezi – Thu 17th Nov, 09:30 – 13:00

Contact Us training@cardiffmet.ac.uk 029 2041 7000 7000 Live Chat available on Help Centre. Visit the IT Advisors in the Learning Centres. Visit an IT Advisor in the Learning Centres