infiniti CPO 2016: Custom used car solutions November 3, 2015

Used Car Shoppers: Strong CPO Opportunity Familiarity among Used Car shoppers is growing but still less than half Source: 2014 AutoTrader.com CPO Study; 2013 AutoTrader.com CPO Study Q: On a scale from 5 to 1, where 5 is Very Familiar and 1 is Not At All Familiar, how familiar are you with the concept of Certified Pre-Owned (CPO) vehicles? (Top Two Box)

Now more open to CPO possibilities Over half of Used Car shoppers are willing to pay a premium for CPO, an increase of 50% YoY Source: 2014 AutoTrader.com CPO Study; 2013 AutoTrader.com CPO Study Q: Would you be willing to pay more for a Certified Pre-Owned (CPO) vehicle compared to a used non-Certified vehicle?

The most likely CPO candidates More current CPO vehicle owners were also Used Car shoppers than any other intent Source: 2014 AutoTrader.com CPO Study Q: What other types of vehicles did you consider before purchasing/leasing your CPO [previously answered Make/Model]?

Site behavior follows the same pattern On KBB.com, a large portion of CPO shoppers come from Used Car paths CPO Pricing Page Homepage Classifieds Home 2% CPO Path Shoppers Home 33% UC Buyers Path 55% Source: KBB Site Traffic Jan-Sep ‘15

Infiniti CPO has room to grow among Used Car shoppers Most luxury brands selling 35-40% of used cars through CPO Source: Polk Registrations, January 2015 – June 2015 Based on CPO Eligible Vehicles

Infiniti is more likely to attract Used Car shoppers CPO can be an important tool for targeting used luxury buyers Source: KBB.com Omniture (Mobile Excluded) (Q2 2015)

Leverage trusted KBB.com information to reach and resonate with Used Car shoppers CPO LISTINGS MODULE NEW CAR UPGRADE Mocks are concept only. Actual design and layout of product is subject to change upon production.

CPO LISTINGS MODULE Surface local inventory feeds to transact-ready Used Car shoppers Retention module that shows users actual CPO vehicles near their location Targeted to Used Car shoppers pricing out Infiniti models Results are pulled directly from KBB.com partner dealerships and based on user’s self- reported zip code Mocks are concept only. Actual design and layout of product is subject to change upon production.

CPO LISTINGS MODULE Surface local inventory feeds to transact-ready Used Car shoppers Module appears along the Used Car path CPO models within 75 miles of user’s zip code Click on vehicle name launches vehicle details overlay (not pictured) Click sends user to full KBB.com listings page Click out to OEM CPO site If there are no listings within a 75 mile radius, shoppers will be presented with a branded CPO message 1 4 2 2 3 5 3 4 5 6 1 6 Mocks are concept only. Actual design and layout of product is subject to change upon production.

CPO LISTINGS MODULE: Potential Performance Resonating with Used Car shoppers and generating interaction with CPO Results from initial partner OEM test*: Total Impressions 5.4M Total Clicks 72.4K **CTR 1.34% Pickup CTR 1.16% Sedan CTR 1.19% SUV CTR 1.73% *Partner ad not pictured here **Clicks on Vehicles, Logo Clicks & Scrolls Source: KBB.com Omniture & DoubleClick Date Range: 5/4/2015 – 7/31/2015

NEW CAR UPGRADE Introduce Used Car shoppers to Infiniti CPO models within their price range Integrated recommendation on Used Car pricing pages Appears when Infiniti CPO model is within the priced model’s segment and close to its price range User is encouraged to compare both models, bringing Infiniti CPO into consideration Prime positioning available only for two advertisers at a time Mocks are concept only. Actual design and layout of product is subject to change upon production.

NEW CAR UPGRADE Introduce Used Car shoppers to Infiniti CPO models within their price range 2 Upgrade recommendation appears when within the same segment and price range of model being priced Click sends shopper to a comparison page between the model being priced and Infiniti CPO model 1 1 2 Mocks are concept only. Actual design and layout of product is subject to change upon production.