Five actions to improve Advantage Business Systems online performance

Quick Wins and Long Term Ideas Resolving technical errors across the website 404 errors largely images and pdfs + contact details page Pages missing meta descriptions largely those in the /landing-pages/ and /blog/ sections Duplicate meta titles and meta descriptions (/?page=1 + /?tag=11) 130 broken image alt tags (/media/1216/untitled-design-4.png + /media/wp/ERPCRM-6.png) Adding content to pages within the /landing-pages/ section to improve visibility Improve page speed (67/100 on mobile and 81/100 on desktop) Optimising images Leveraging browser caching Focus on quick wins for keywords ranked between 11-20 such as “business systems” and “business systems UK”. Implement heat mapping for a short period of time across core landing pages and make adjustments where necessary Create longer-form content (1000 plus words) Focusing on blog content first before looking to improve sales pages where appropriate. Improving the reach of the brand Claiming unlinked brand mentions (Social Mention + Google Alerts) Building external links with industry related magazines/blogs where required.

How to setup a campaign to increase following on Twitter and LinkedIn

Twitter Twitter Identify Advantage Business System’s niche Who is the perfect customer? (managers within SME’s, CFO’s etc) What Advantage’s niche is? (Business Solutions and IT + Microsoft Software) Research and follow those businesses/decision makers relevant to your target niche (500 max a month) Using Twitter search to find followers searching for terms such as “Business Solutions + IT”, “Microsoft Dynamics”, “Microsoft Dynamics NAV” etc Unfollow those followers that don’t follow you back which can be managed through Manage Flitter Identifying influencers/key people within your sector Using klear.com to find these people which we can add to a Twitter list and look to engage with them going forwards. Start regularly tweeting out content to your audience Inspirational quotes, pictures, videos of webinars Promotion of upcoming events and webinars Retweeting and sharing out third party links from websites such as Business Matters, Microsoft etc Promoting blog content through this channel Engaging with followers/influencers and sharing cutting edge industry views Supported with the use of Twitter advertising where appropriate Followers campaign using the same target audience as above

LinkedIn LinkedIn Identify Advantage Business System’s niche Who are the key decision makers within businesses? (CFO’s, Finance Officers etc) Research target key decision makers/individuals within your target audience Using LinkedIn search or a premium account Connect with them and then use personalised InMail to invite them to like your page (limit this approach) Research key influencers within the software/IT industry that could help spread the word Using existing research from Twitter Cision and other channels Start to comment on their posts/updates to build a rapport LinkedIn Groups Use Individuals or company profile account to participate in LinkedIn groups though contribution and discussion with other members. Cloud computing, CRM experts, SAP business one Create your own LinkedIn group with a company profile to share useful industry information only. Regular posting through company page – blog content, upcoming events, webinars, industry leading information Supported by the use of follow ad campaigns, sponsored InMail, sponsored content where appropriate.

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