Target Marketing In target marketing the seller distinguishes the major market segments, target one or more of these segments and develop products& marketing programmes tailored to each selected segment

Target Marketing Segmentation 1.Identify segment variables &segment the markets 2.Develop profiles of resulting segments Targeting 3.Evaluate the attractiveness of each segment 4.Select the target segment Positioning 5.Identify possible positioning concepts for each target segment 6.Select,develop&communicate the chosen positioning concept

Target Marketing Market Segmentation Market Targeting An act of identifying& profiling distinct groups of buyers who might require separate products and or marketing mixes Market Targeting Act of selecting one or more segments to enter Market Positioning Act of establishing and communicating the product’s key distinctive befits in the market

Market Segmentation Basis of Market segmentation for consumer markets Geographic Segmentation Demographic segmentation Age group,Gender,Income,Family size, Family life cycle, education, occupation, Religion

Market Segmentation Psychographic Segmentation Behavioral Segmentation Social class,Lifestyle,Personality, Behavioral Segmentation Occasions,Benefits,User status,usage rate, Loyalty status