Faster Is Better: Building an Experience Database November 2, 2009
Presenters Christina R. Fritsch, J.D. Business Development Technology Consultant ClientsFirst Consulting 404-249-9914 CF@ClientsFirstConsulting.com
Presenters Yolanda R. Cartusciello Director of Marketing Debevoise & Plimpton LLP 212-909-6859 ycartusciello@debevoise.com
Presenters Chris Kraft Senior Director, Product Management Hubbard One 312.873.6855 christopher.kraft@thomsonreuters.com
Presenters Jennifer Klyse Principal Consultant LexisNexis InterAction (630) 288-2255 Jennifer.Klyse@lexisnexis.com
Presenters Lisa M. Simon Chief Marketing Officer Brownstein Hyatt Farber Schreck, LLP 303-223-1375 lsimon@bhfs.com
Presenters Monica F. Ulzheimer Business Manager Sutherland Asbill & Brennan LLP 404-407-5160 Monica.Ulzheimer@Sutherland.com
Presenters Keith Wewe Director of Client Service and Growth Content Pilot LLC 972.479.9142 kwewe@contentpilot.net
Why Build an Experience Database Benefits of Having One Benefits of Automation Examples of Success
Challenges Roadblocks to Avoid People and Process Issues Keeping Data Current
Challenges – Capturing Experience All Client Matter Numbers All Important Experience Representative Experience Featured Time and Billing Records (100,000s) Profiled Experience in Experience Database (ED) (1000s - 10,000s) Experience Selected from ED for use in proposals and web site (100s -1000s) - Client Case Studies Testimonials Press Releases Home Page Features (10s 100s)
Best Ways to Implement Types of Data to Gather Attorney Involvement Firm Objectives
Getting Attorneys to Participate Firm Culture Using Additional Resources Collaboration
Resources Implementation Costs Build vs. Buy Staff and Attorney Time
Recommendations Start Small, Get Quick Wins Executive and Attorney Buy-In Do Your Homework Communicate Successes Manage Expectations
Thank You / Q&A