Excelsior Chocolate Products

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Presentation transcript:

Excelsior Chocolate Products

NAME: Dreamland SELLING PRICES: 3 Euros ADVERTISING AGENCY: James Watson and Associates ADVERTISING MEDIA: Internet adevrts MAIN OUTLETS: Supermarkets

TARGET MARKET: People in the middle-income group ADVERTISING AGENCY: James Watson and Associates ADVERTISING MEDIA: Internet Adverts MAIN OUTLETS: Supermarkets

SLOGAN: “FOR A BALANCED DIET GET A CHOCOLATE IN BOTH HANDS” FAMOUS PERSON: “Mr. Bean” Rowan Atkinson

TV ADVERT: ”Mr. Bean buys a chocolate before a concert and during the concert he eats it and all the people start to pile around him because they want the chocolate bar”. SPECIAL EVENT: “In the commercials to promote the concert of One Direction”