Network Optimizer Optimize Your Business & Cloud Networks

Your Business Opportunity Leveraging new applications to improve operations and customer experience Your business challenges Applications running slowly on your network Reluctance to roll out new applications – unsure if sufficient bandwidth Limited visibility to diagnose and resolve network performance issues Avoiding costly network upgrades to add more bandwidth WAN Optimization solutions costly to implement across multiple locations Ensuring critical applications get the prioritization required Effectively load balancing across multiple paths Based on what we learned at our last meeting: Your business can benefit from leveraging the new applications that can improve your operations and improve the customer experience. But with that opportunity comes some challenges (Insert the Business challenges you prospective customer shared with you at a previous meeting). Listed above are some of the common issues many retailers have in common. You should focus on those issues most pressing to your customer.

Many Solutions Solve only part of the Problem Tune MPLS CoS Policy Based routing Internet circuits Local BoB Implement load-balancers Deploy ADCs WAN Optimization Constantly tweak router policies Tune MPLS CoS Install shapers Netflow collector Upgrade Bandwidth Local BoB Businesses typically try a number of solutions to deal with these challenges, such as tuning Cos, policy based routing, adding Internet circuits, WAN optimization and upgrading bandwidth. But implementing an assortment of solutions can quickly become complex to manage and drive up the cost of the network. Network Optimizer provides a more holistic and cost effective alternative. Change Your Telco Caching and pre-population Complexity Costs Content Delivery Networks Block social media and video traffic Add visibility probes on data centers

Network Optimizer Service Definition What if you could optimize application performance without adding bandwidth across your network? With network optimizer you can view and gain control of your application performance by making real-time adjustments to optimize application performance throughout your network. Add Dynamic WAN Path Selection, and you can identify the best path for each application and preselect a failover path ensuring your mission critical applications run at peak performance. Here is a simple definition of what the Network Optimizer service is. Simply stated, this service optimizes the application performance across your network with three key features: Application Visibility Application Control Dynamic WAN Path Selection This service supports MPLS, IPSec VPN or Internet networks. These can be deployed on an EarthLink network or in conjunction with a third party network.

Network Optimizer Delivers Business Value Assure Application Performance Improve Customer Experience Gain economies Gain visibility and control of your applications’ performance over your network Confidently deliver all applications to offer great service to your customers Optimize your current network without the expense of adding more bandwidth With EarthLink Network Optimizer, you…. Assure Application Performance Improve Customer Experience Gain economies

Key Features – Network Optimizer Application Visibility Customize dashboards for all applications via myLink portal Monitor, troubleshoot and set alarms with real-time dashboards View quality of service score per location for jitter, latency, packet loss 1 Application Control Prioritize applications on a per session basis Set minimum performance benchmarks per application session Adjust automatically to preserve prioritization 2 Listed here are the key features of Network Optimizer Dynamic WAN Path Selection Select the best path for each application Separate critical traffic from other traffic Dynamically reroute critical traffic when primary route congested 3

More than a Tool You’re Given, it’s a Tool You Create Visibility & Control A single pane of glass Centralized management A customizable app Personalize User Interface Build Your Own Dashboards You set what you see on your dashboard Set your controls Network Optimizer includes the myLink portal. The portal delivers anytime access to all your applications on a location basis for your network environment. You get complete visibility and Customization for your dashboard More than a Tool You’re Given, it’s a Tool You Create

Customize your solution to… Right Size Your Network 1 Network Diagnostics Move Workloads to the Cloud Cloud Express Cloud Assessment Cloud Migration 2 Select the WAN that is right for your Business MPLS IPSec VPN Hybrid WAN today and SD-WAN in the future 3 You also get to customize your solution to meet your most pressing business needs…. Our professional services team can help evaluate your network, recommend a right-sized design Our professional services team can als help you identify which workloads to move into the cloud, what type of cloud environment is best (public, private, hybrid) and which 3rd party cloud provider is your best choice given your business & application requirements. We can also help you to migrate your workloads into the cloud. We can also help you determine which WAN architecture is best for your business: MPLS, IPSec VPN or a Hybrid WAN. Our Hybrid WAN combined with Network Optimizer and Cloud Express builds the foundation for you SD-WAN of the future. (SD – Software Defined) Our managed solutions can help you refocus your operations staff by freeing up your ”dead money” We can provide additional security services to help protect your brand, and help keep you PCI compliant Lower Your Burden of Management 4 Managed Network Protect Your Brand Managed Security PCI Compliance Solutions Security Diagnostics Compliance Diagnostics 5

Sample Configuration

Helping you achieve key benefits Let’s discuss further how your business can benefit from Network Optimizer In summary – an EarthLink Network Optimizer offers some very key benefits: Application performance to improve business operation and the customer experience Significantly lower costs than alternative WAN optimization solutions – The leading provider Riverbed costs more than a $1,000 per location Under $70 Per location with applications visibility & control Under 100 per location when adding Dynamic Path selection to application visibility and control Next Steps? Let us help you by proposing a Network Optimizer solution for your business Improve Customer Experience Application Performance Reduce Costs