How to find out what your audience believes... BEFORE you speak. Audience Analysis How to find out what your audience believes... BEFORE you speak.

Audience Analysis is The collection and interpretation of data on the demographics, attitudes, values, and beliefs of the audience obtained through observation, inferences, questionnaires, or interviews.

Demographic Analysis Goal Focused Analysis

Demographic Questions Place audience in identifiable groups: I see myself as a (a) democrat (b) republican (c) independent I am (a) an only child (b) have one to three siblings (c ) have more than three siblings

What You Learn from Goal-Focused Analysis Audience’s Understanding of your topic Audience’s Attitudes, Beliefs and Values But, as you consider your questions, think about how you can actually USE the answers to prepare your speech

When putting together a goal-focused questionnaire…

Rules to Remember Word your questions to avoid bias Focus on only one issue per question Allow several possible responses Word your question clearly Avoid negative language

Types of Questions That Work: Multiple choice Ranking questions True-False or Yes-No Frequency questions SOME open-ended questions

Goal-Focused Questions look like this: How do you feel, in general, about gun control: ____ A. Strongly favor more control ____ B. Mildly favor more control ____ C. Mildly favor less control ____ D. Strongly favor less control

At what age should children be given their own cell-phone? ___A. 1-5 years old ___B. 6-8 years old ___C. 9-12 years old ___D. After 13 years of age

Ranking Questions Rate your knowledge of supplements used to build muscle mass: (1 = little 5 = a lot) Circle a number 1 2 3 4 5

True/False questions How do you feel about this idea: Stem cells should not used to do experiments because they are cultivated from embryos. ______ True ______False

Frequency Question: How often have you smoked marijuana in the last year? A. One time C. over 10 times B. 2- 10 times D. not at all

Yes/No questions Are you familiar with what an ESL program is? _____ yes ______ no