Authoring Interactive Content Maarten Heilbron October 16, 2002

Bell ExpressVu Launched September 1997 wholly owned by BCE All digital service, over 300 channels 2 to 3 times more than cable 1.2 million subscribers Canada’s 4th largest BDU

Interactive Platform OpenTV iTV services launched September 2001 Echostar STBs (3100, 5100) 370K interactive subs* Performance exceeds expectations * according to Broadband Bananas

Interactive Applications One-way, broadcast distribution communication protocols in development Virtual channel services Valuable and fun

Development Environment Standard OpenTV SDK SDK (U$ 5,000 + U$ 1,000) Streamer (U$ 9,000 + U$ 1,500) Target Decoder (Pace STB) (U$ 2,000)

Development Environment Development Lab (simplified)

Launch Pad

i Weather

LudiTV Games

i Trivia

i Horoscope (coming November 11)

Process Definition Design and Prototype (4-8 weeks) Market Research, Business Plan Design and Prototype (4-8 weeks) Functional Requirements Usability Testing Development (2-6 months) Testing (3-4 weeks) Deploy

mheilbron@expressvu.com 416 383 6590 Contact mheilbron@expressvu.com 416 383 6590