Introduction to Academic English Business and Economics Students Proposal Report Introduction to Academic English for Business and Economics Students Weeks 6-10 www.uaeu.ac.ae

In this module you will: Identify a business problem Develop a focus question Write and carry out a survey Collect and collate the data Write a proposal to solve this problem using evidence from your survey Deliver your proposal in a presentation and a report www.groundreport.com IAEB: Boylan

Module 2 Outline Week Lesson 1 Lesson 2 6 Importance of Market Research Practice Survey Presentation Skills Collating & Using Data Developing Good Visual 7 Focus Questions Midterm Scenario Designing Survey Questions - Practice Designing Survey Questions – for the Midterm exam Introduction to Report Writing 8 Selecting Useful Questions Choosing Speaker Roles Carrying Out the Survey Practice Proposal Report IAEB: Boylan

Module 2 Outline (cont.) Midterm Exam Week Lesson 1 Lesson 2 9 Practice Proposal Report Collating and Analysing the Data Designing the PowerPoint Slides Practising the presentation Editing the PowerPoint Slides Completing the Proposal Report Outline 10 Part 1 Proposal Report Part 2 Presentations Midterm Exam Week Remember! Your midterm exams marks come from 3 areas: your recommendation report your presentation meeting your deadlines IAEB: Boylan

In this lesson you will: Read and discuss why marketing surveys are useful Practice asking survey questions Identify and use helpful business-based vocabulary Homework: Complete the practice survey by asking family and friends. Next Lesson: Bring a laptop to class IAEB: Boylan

Task 1: ec.wccnet.edu Now turn to the reading about market research in your booklet. IAEB: Boylan