Play to Your Strength-Know Your Local Market Presented by Menzie Pittman, Contemporary Music Center Course Title Guerilla Tactics Series: Play to Your Strength—Know Your Local Market Presented by Menzie Pittman, Contemporary Music Center 1

Who are you? What’s your story? Do you tell it? As a smaller music dealer you have the opportunity to share your experiences with music. This creates your personal feel as an arts specialist. You have the unique position specialized knowledge.

Where have you come from? Do your Customers know your history? A smaller dealer has the opportunity to share with their customers their personal musical history. Smaller dealers can show the customer a wealth of musical influences, and thus gain musical credibility. Do your customers know your history?

Only You Design Your Company Message Smaller stores can personally sell their customer experience. you are the only one who decides how.

You have complete artistic freedom…Use it! You Design Your Style You have complete artistic freedom…Use it You have complete artistic freedom…Use it!

You put a recognized voice to important causes As a smaller dealer you can take on community challenges personally. When school music programs are threatened by budget cuts smaller dealers can personally get involved and show support. 6

Top Three Takeaways Here are three takeaways from (Play to Your Strength) presented by (Menzie Pittman). Bring these ideas to back to your business and see what results you generate! Takeaway 1: As a small dealer… you have specialized knowledge. Exploit it ! Takeaway 2:You have more artistic freedom than a chain. Use it! Takeaway 3: You control your stores experience. Make it unique and memorable…for the right reasons! 7