An Holistic Approach to Gaming

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Presentation transcript:

An Holistic Approach to Gaming Presentation July, 10 2018

BIG DATA has changed the way we operate our business Is this simply a disruptive technology? Make meaningful business decisions 360 Degree Profiling - more than just play tracking

360 degree view

PERSONALISED EXPERIENCE LOYALTY & PATRON TRACKING PERSONALISED EXPERIENCE

How to find the IMEI or MEID?

What are we looking for? 12 MONTH OVERVIEW

What are we looking for? 12 WEEK PLAY TIME OVERVIEW

STRUCTURED CAMPAIGN PROCESS DO YOU HAVE ONE?

STRUCTURED CAMPAIGN PROCESS DO YOU HAVE ONE? Structured campaigns will assist in increasing visitation Allows you to monitor drop offs and change of behaviour

Case study – using data

Case Study – using data MANUAL TRACKING User was tracked via Facebook gaming page Patron tracked back to venue database Now on a targeted campaign list

DIGITAL TRACKING - Social media FIND YOUR CUSTOMERS, OR PEOPLE LIKE THEM Create your own audiences on Facebook & Instagram to advertise to: Upload your member database Website visitors App users Lookalike audiences Using data to find new customers who are similar to your customers – eg. 45yr females in local area

VARIABLE DATA PRINTING USING DATA TO ENRICH COMMUNICATION

better Customer experiences All this data leads to Ability to engage Personalise conversations Pre-emptive behaviour Forecast visitation patterns More relevance & value better Customer experiences AKA

Thank you