HD Voice Is Ready – Are You? HD in Action HD Voice Is Ready – Are You? David Frankel, CEO www.ZipDX.com dfrankel@zipdx.com

Succeeding with HDVoice What We Already Have What Nobody Wants Interoperability Status Marketing Approach Ready for Action

What We Already Have Most IP-PBX’s and Endpoints are HD-Capable Most existing LANs & WANs have bandwidth Bandwidth(G.722) == Bandwidth(G.711) Conferencing Benefits of HDVoice are well-known Easier to identify who is talking Better understanding of accented speakers Distinguish words during double-talk Overcome noise & other impairments Better recordings (webinar playback) & transcriptions Less repetition

What We Already Have Everybody loves HDVoice when they hear it: We need to DELIVER! Most people are aware of impairments that make it difficult to READ Audio impairments can be just as debilitating but are not commonly recognized at least consciously Most people are aware of impairments that make it difficult to read. Audio impairments can be just as debilitating, but are not commonly recognized (at least consciously).

What Nobody Wants Extra effort to enable HD Special dialing codes to connect in HD Different phone numbers for HD endpoints Advance preparation for HD calls Audio artifacts / other issues when connected Extra cost for HD!

We Need Interoperability Service Provider Gigaset AudioCodes Cisco Polycom Shoretel snom Avaya We have what we need to get started. Still pending: adoption of peering for SIP connections.

Marketing Approach HD is a “natural” evolution of communications In every other technology domain, things get BOTH better AND cheaper with time! Voice is due for an upgrade! HD is a “feature” that should be part of every offer Make it one element of a growing suite

We Need No Extra Charges G.722 uses the same bandwidth as G.711 End-points and PBX’s are already capable SIP connections are CHEAPER than PSTN ZipDX charges for wideband are DISCOUNTED We offer additional features to SIP callers

HDVoice in ZipDX Feature Bundle HDVoice makes conferences better, of course Conference status displayed on SIP phones No-codes conferencing, security, on-line controls & administration, websharing Our latest addtion is real-time transcription Automated or human Serves as “index” to conference recording Scroll or search; click-to-listen Sounds better & more accurate in HD Viewable during meeting & afterwards Extremely cost-effective

HDVoice is Ready If you’re a Service Provider: Enable SIP and G.722 connectivity Price it appropriately Integrate with “apps” (e.g., ZipDX) If you’ve deployed an IP-PBX: Enable HDVoice & connect to “HD apps” Demand HD connectivity from your providers If you’re upgrading equipment: Specify HDVoice capability