CABA MARCOMM PLAN 2018 - 2020

CABA Vision and Mission CABA accelerates growth in the connected home and intelligent buildings sectors. CABA MISSION CABA promotes thought leadership empowering organizations and individuals to make informed decisions about the integration of technology, ecosystems and connected lifestyles in homes and buildings. 2

CABA Goals To bring together a community of experts that evaluates and conveys trends and best practices advancing applications, technology and integrated systems. To assist CABA members increase market share by providing timely, relevant products, services and knowledge. To develop networking opportunities, multi-disciplinary partnerships and strategic alliances between CABA members and external stakeholders. To ensure CABA operates as an agile organization with a “best-in-class” governance and management team. 3

CABA Strategic Imperatives Increase CABA’s influence and leadership role in the connected home and intelligent buildings landscape regarding its analysis and sharing of market shifts, technology trends and data sharing. Increase membership retention, growth and participation in the Association, through research, information, networking and marketing. Simplify CABA’s knowledge base and streamline core offerings to deliver these assets as a business opportunity and provide more value for corporate, institutional and public stakeholders. Enhance the CABA Board and Council composition of influential thought leaders and decision makers to govern the organization, develop appropriate policies and succession plans. 4

CABA Marcomm Plan The key objectives are: External Relations Member Engagement and Retention Member Recruitment Research Funder Recruitment Research Product Sales Branding Information Communicate Purpose and Value 5

CABA Marketing Plan The broad strategies include: Branding Segmentation Content Marketing Communications Online Marketing Social Media 6

CABA Marcomm Task Force Evan Cropper, Current, powered by GE Dan Niewirowicz, Cyber Power Systems (USA), Inc. Janine Davison, Intel Corporation Keith Tamboer, James Brehm & Associates Stephen Becker, Kimberly-Clark Professional Rimes Mortimer, Microsoft Corporation Rawlson King, CABA Greg Walker, CABA Ron Zimmer, CABA 7

CABA Working Groups and Members Building Awareness and External Relations Stephen Becker, Kimberly-Clark Professional – Chairman James Brehm, James Brehm & Associates Carl Ford, James Brehm & Associates Kevin McNamara, LG Electronics USA, Inc. Norman Adkins, Southwire Company, LLC Rawlson King, CABA Greg Walker, CABA Ron Zimmer, CABA 8

9

CABA Working Groups and Members CABA Membership Retention and Recruitment Rimes Mortimer, Microsoft Corporation – Chairman Scott McBrayne, Cadillac Fairview Corporation Dan Niewirowicz, Cyber Power Systems (USA), Inc. George Li, Huawei Enterprise Business Group James Brehm, James Brehm & Associates Bill Brehm, James Brehm & Associates Richard Campbell, Kele, Inc. Rachna Stegall, UL LLC Rawlson King, CABA Greg Walker, CABA Ron Zimmer, CABA 10

11

CABA Working Groups and Members CABA Research Recruitment and Promotion Janine Davison, Intel Corporation – Chairwoman Tucker Boren, Acuity Brands, Inc. James Brehm, James Brehm & Associates Jay McLellan, Leviton Manufacturing Co., Inc. Trevor Nightingale, National Research Council Canada Construction Jerine Ahmed, Southern California Edison Company Rawlson King, CABA Greg Walker, CABA Ron Zimmer, CABA 12

13

Connect to what’s next™ Thank You Continental Automated Buildings Association (CABA) 613.686.1814 Toll free: 888.798.CABA (2222) caba@caba.org www.CABA.org www.twitter.com/caba_news www.linkedin.com/groups?gid=2121884 Connect to what’s next™