Gender Representation To assess how effectively gender is represented in the media

Gender Is a baby born knowing what it is like to be male/female? If people learn “gender behaviour,” where/how does this occur? Family Friends School Role models (personal and in the media) G+T students to explore other cultures

Female characteristics If I Were a Boy What does this video tell us about male and female characteristics? Male characteristics Female characteristics https://www.youtube.com/watch?v=AWpsOqh8q0M

The Male Gaze Theory by Laura Mulvey, 1973 Laura Mulvey is a theorist who wrote an essay titled ‘Visual Pleasure and Narrative Cinema’. She claimed that cinema was created by men and for men. Therefore, women were presented in a way to please men onscreen. A woman would be shown as a… Mothering figure - a woman who cares and nurtures male characters Sexual object – a woman who is used to fulfil men’s sexual desires Threat – a woman who threatens a man’s position

Male Representation How are men and women presented in the Diet Coke advert? Are there differences between attitudes towards men and women? Why?