Persuasive Advertising Strategies Logo from: https://www.nfl.com/super-bowl All Super Bowl info: http://bleacherreport.com/articles/2754292-super-bowl-2018-date-location-kickoff-time-odds-logo-halftime-show-news Persuasive Advertising Strategies

As you read through the PowerPoint you may also click on the links in the notes for additional information and also helpful videos or commercials to clarify meaning. Take notes in your own words as you read through the slides. Assignment #1

What is persuasion? A means of convincing people to behave in a desired way. To buy a certain product To believe a certain claim To act a certain way To agree with a point of view

Persuasive Advertising Techniques Used in Advertising

Repetition The name of a product is repeated over and over Head On - Youtube video of Head on ad found at http://www.youtube.com/watch?v=f_SwD7RveNE Repetition

A person who has used the product or service gives his endorsement and support. Video lesson on testimonials: http://study.com/academy/lesson/testimonials-in-advertising-definition-examples.html Sample testimonial video: https://www.youtube.com/watch?v=8qJ1ezKt_a4 Testimonial

The person in the advertisement has very strong feelings about the product or service. Emotional appeal commercial example: https://www.youtube.com/watch?v=SfAxUpeVhCg Emotional appeal commercial example: https://www.youtube.com/watch?v=3t6bLugtJkQ Emotional Appeal

A claim or statement that suggests that everyone is using a specific product, and you should, too! Sample Bandwagon Commercial: https://www.youtube.com/watch?v=6dQRCOEeHaY Drake’s Sprite “Spark” Commercial: https://www.youtube.com/watch?v=0nBxcMImubk Bandwagon

A catchy phrase or statement often used to sell a service or product What makes a great slogan? https://blog.hubspot.com/blog/tabid/6307/bid/33535/10-companies-that-totally-nailed-their-taglines.aspx#sm.00000wvv3n2zu1fq7ygfxwkjgpbdg Sample slogan: https://www.youtube.com/watch?v=Q_6stXKGuHo Slogan

When a company offers a deal that is appealing to consumers, then changes the deal when consumers make direct inquiries. Sample Bait & Switch Commercial: https://www.youtube.com/watch?v=rqExAB--ZwE Teen explains Bait & Switch: https://www.youtube.com/watch?v=hvDgvl3hKvY Meaning, Definition and Explanation: https://www.youtube.com/watch?v=A4ntxkiT3ik Bait & Switch

Celebrity Spokesperson A famous person or celebrity endorses the product or service and is featured in advertisements Sample Celebrity Spokesperson Commercial: https://www.youtube.com/watch?v=uDO9hP-xKL8 Celebrity Spokesperson

Suggests that since experts recommend or use the product, you should, too. Sample Expert Opinion Commercial: https://www.youtube.com/watch?v=lvkPmc_sn_M Expert Opinion

Used to make audiences laugh, but provides little information about the product or service. Discussion video on Humor Promos: https://www.youtube.com/watch?v=6NTfNzIedZs Humor

Shows ordinary people using or supporting a product or service. Sample Plain Folk Commercial: https://www.youtube.com/watch?v=eskqSTLIGb0 Oscar Meyer Commercial: https://www.youtube.com/watch?v=eskqSTLIGb0 2014 Chevy Commercial – Maddie: https://www.youtube.com/watch?v=3t6bLugtJkQ Plain Folk

Product Comparison Compares a product with the “inferior” competition. Sample Product Comparison Commercial: https://www.youtube.com/watch?v=uFxCDIYDj6g&list=PLCPrca1uXVDrtpu1yGXyhC9kcFMNWO8Rv Product Comparison

Consumer Audience Beware Advertisers spend millions of dollars every year to Target their audience Use persuasive techniques that work specifically to that audience. Consumer Audience Beware

Assignment #2 Log onto http://admeter.usatoday.com/results/2017 Watch and analyze 20 of the commercials from 2017 On the handout provided write the name of the commercial and draw a line to the strategies that apply to each add. Assignment #2

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