Trademark Update Marks Manual July 2016

Agenda The Rainforest Alliance Marks Graphic Requirements Use on Packaging Promotional Statements Roll Out 11/18/2018 RAINFOREST-ALLIANCE.ORG

New Marks Manual Dated July 2016 Previously sent a draft to some forestry certificate holders in a targeted consultation One manual to address Rainforest Alliance Certified™ seal as well as Rainforest Alliance Verified™ mark for forestry, farm and tourism businesses Will be translated into Spanish, Portuguese, German, French and Japanese 11/18/2018 RAINFOREST-ALLIANCE.ORG

The Rainforest Alliance Logo 11/18/2018 RAINFOREST-ALLIANCE.ORG

The Rainforest Alliance Verified™ Mark 11/18/2018 RAINFOREST-ALLIANCE.ORG

The Rainforest Alliance Certified™ Seal 11/18/2018 RAINFOREST-ALLIANCE.ORG

Colour The black and white seal is still permitted for black and white print. When marks and text are only in white on a coloured background, the seal may be approved in a reverse white format. Any other colour exception (such as for limited colour print) will need approval from Marks Committee, which will take 1-2 weeks. 11/18/2018 RAINFOREST-ALLIANCE.ORG

Size The RAC seal must be the same height or smaller than the FSC label. For the promotional panel, this excludes the promotional statement 20% clear space surrounding the RAC seal is required 11/18/2018 RAINFOREST-ALLIANCE.ORG

FSC® Certified Packaging and RAC Seal For packaging of farm products, it may not be clear if the RAC seal is used for the packaging or for the farm product (ex. FSC certified juice box) In order to ensure it is clear that packaging is certified, a qualifying statement is required. 11/18/2018 RAINFOREST-ALLIANCE.ORG

Clarification of RAC Seal on Packaging Preference for placement directly below or to the right of the mark Used to ensure consumer understanding of the mark 11/18/2018 RAINFOREST-ALLIANCE.ORG

Guidance for FSC Certified Packaging Currently placed in the Agriculture section (page 26) of the marks manual, as it relates to farm products This rule will be moved to the Forestry section in the next edition. The rule applies to certified packaging of farm products only, not all FSC certified packaging. The rule applies to all farm products, not just certified farm products. 11/18/2018 RAINFOREST-ALLIANCE.ORG

Examples of Qualifying/Promotional Statements We are FSC certified by the Rainforest Alliance. [Product] is FSC certified by the Rainforest Alliance. FSC certification by the Rainforest Alliance benefits the environment and local communities. FSC certification by the Rainforest Alliance supports a healthy environment. FSC certification by the Rainforest Alliance supports the growth of responsible forestry practices 11/18/2018 RAINFOREST-ALLIANCE.ORG

Accurate Claims Statements must be clear and reflect the certificate scope. FSC Mix products cannot be claimed as coming from well- managed forests, as not all inputs are FSC-certified. Avoid the phrase “working with” or “partnering with” Rainforest Alliance when talking about FSC certification. If you are unsure about a claim, please reach out to your local trademark agent for assistance Pre-approved statements are included on page 33 of the Marks Manual 11/18/2018 RAINFOREST-ALLIANCE.ORG

Roll Out Notification letter to clients sent out with recording no later than June 30, 2016 Implementation of new Marks Manual for July 1, 2016 11/18/2018 RAINFOREST-ALLIANCE.ORG

Questions Asia: Randa Perdana rperdana@ra.org Canada: Melanie Proulx mproulx@ra.org Brazil: Gabriela Abe Angeli gabriela@imaflora.org Europe: Ieva Petkue ip@nepcon.org Meso America: Ailin Salguero asalguero@ra.org South America: Gabriela Gutierrez ggutierrez@ra.org USA: Laura St. Peter lstpeter@ra.org 11/18/2018 RAINFOREST-ALLIANCE.ORG