Inventor, Industrialist, or BUST? Can you join the ranks of the Captains of Industry and Inventors of the Modern World???
Become an Entrepreneur Company Name Company Logo Company Slogan Product or Invention Vertical Integration Horizontal Integration Philanthropy
What is a logo? A symbol that reminds consumers of your product Example: How important is a logo???
Name the following companies.
What is a slogan? Short memorable sayings that remind the consumer of your product Example: ALWAYS LOW PRICES Why is a good slogan important?
Name the company… Have it your way You’re in good hands with … Every kiss begins with K… Just Do It. Eat Fresh. Sometimes you have to live mas… …. I’m lovin’ it… Save Money. Live Better.
On a sheet of paper… Create a company name, slogan, & logo On the back of that sheet… diagram (draw & describe) the product your company will make this can be a new invention OR something already around that you think you can create & sell better than other companies
Horizontal & Vertical Integration Horizontal – expanding into similar products How did Rockefeller do this? How did Starbucks do this? Vertical – expanding into areas dealing w/ production of your product How did Wal-mart do this?
On a sheet of paper, tell/show me how your company would expand both horizontally & vertically…
Philanthropy (Charity Work) YOU ARE RICH!!! Once you have made your millions – tell me (on a sheet of paper) How will you become a philanthropist? Who are you being philanthropic towards? Why, as a philanthropist, did you pick this company and/or charity?