What makes people change their behavior? Behavior change theories / models: 1. The Stages of Change Model 2. The Diffusion of Ideas Model

Stages of Change Model Behavior change is not a single event, but rather a process through which a person moves: Pre-contemplation Contemplation Preparation Action Maintenance

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Diffusion of Ideas Model People are more likely to adopt a new behavior when someone they respect or admire endorses the behavior: Opinion leaders influence an initial group New social norm is established Rest of community follows

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