% Change in Time Spent with Multimedia Devices/Monthly 3Q16 v. YAG

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% Change in Time Spent with Multimedia Devices/Monthly 3Q16 v. YAG Looking At Ethnic Homes, Multimedia Device Usage Is Up Considerably Among Blacks – Driven By Both Ends of The Age Spectrum % Change in Time Spent with Multimedia Devices/Monthly 3Q16 v. YAG Total K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ Black 30% 58% -6% 27% 16% 90% 28% Hispanics 25% 12% 21% 7% 5% 40% Asians 3% 9% 4% 14% -12% -1% 10% Source: Nielsen Total Audience Report 3Q16; multimedia device-usage of internet connected devices viewing source (includes apple tv, roku, google chromecast, smartphones and audio-video viewing sources (computer/latops, tablets, karaoke, video camcorders, security/digital cameras) that are connected to home TV set