INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE Overview and Context: Strategic Communications & Change www.continue.uOttawa.ca  Ingenium Communications 2017/18

PROGRAM OBJECTIVES LEARN LEADING BEST PRACTICES IN CHANGE COMMUNICATIONS 1 2 3 BUILD LEADERSHIP CAPABILITY AND CONSULTATIVE SKILLS EXPLORE STRATEGIC COMMUNICATIONS THROUGH THE LENS OF CHANGE, AND CHANGE MANAGEMENT THROUGH THE LENS OF COMMUNICATION

CHANGE COMMUNICATIONS Strategic Communications CHANGE COMMUNICATIONS Change Management

THE FIRST CASUALTY OF CHANGE IS COMMUNICATIONS

IN PREPARING FOR BATTLE, I HAVE ALWAYS FOUND THAT PLANS ARE USELESS, BUT PLANNING IS INDISPENSABLE Dwight D. Eisenhower

ALL STRATEGY IS CHANGE

The invention of the lightbulb was not the result of a continuous improvement exercise on the candle

COMMANDER’S INTENT

ALL STRATEGY-MAKING WALKS ON TWO FEET, ONE DELIBERATE, THE OTHER EMERGENT. FOR JUST AS PURELY DELIBERATE STRATEGY-MAKING PRECLUDES LEARNING, SO PURELY EMERGENT STRATEGY-MAKING PRECLUDES CONTROL. PUSHED TO THE LIMIT, NEITHER APPROACH MAKES MUCH SENSE. Henry Mintzberg Crafting Strategy

NO PLAN SURVIVES CONTACT WITH THE ENEMY Helmuth von Moltke Chief of Staff of the Prussian Army

PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING. AND THE WHOLE POINT OF DEVELOPING A STRATEGY IS TO IMPROVE INTELLIGENCE, NOT REPLACE IT. Karen Phalen I’m Sorry I Broke Your Company

GUEST SPEAKER Melanie Sullivan Executive Director Communications Community Office