Out-of-Home 2016 growth OOH audiences grew 2.8% OOH revenue outperforming the market in the first half YTD revenue shows growth on 2015 OOH market share has increased November 2016

Out-of-Home audience growth over-indexes against population growth OUT-OF-HOME AUDIENCES CONTINUE TO GROW 2.8% in 2016 and 20.3% in the last 6 years Out-of-Home audience growth over-indexes against population growth 2016 audience and population growth (five mainland state capital cities combined) Cumulative growth since MOVE launched in 2010 (five mainland state capital cities combined) www.oma.org.au info@oma.org.au Source: MOVE annual updates from 2011 to 2016, where audience growth is calculated using common signage between two years e.g. common signage between 2016 and 2015 used to calculate 2016 audience growth. Methodology changes between years and their effect on audience have been excluded.

OUT-OF-HOME SECOND FOR REVENUE GROWTH Out-of-Home outperforms total market growth Category 2016 Jan-June Revenue ‘000s* % Change (2016 on 2015) Online 2,923,900 32.2% Outdoor 360,938 19.2% Cinema 61,000 7.4% Radio 564,354 5.1% Television 1,791,684 -4.3% Newspapers 705,177 -12.4% Magazines 125,892 -13.6% Total 6,606,175 10.5% Total market growth was 10.5%. Out-of-Home achieved second best growth in the market with a 19.2% increase. Online increased in revenue by 32.2%. Cinema and Radio also saw an increase of 7.4% and 5.1% respectively. Television declined, as did Newspapers and Magazines. www.oma.org.au info@oma.org.au Source: CEASA January to June 2016 Report

MONTHLY REVENUE YTD SHOWS GROWTH CONTINUING Delivery of the big audience and innovation behind Out-of-Home growth www.oma.org.au info@oma.org.au Source: OMA Revenue reporting

OUT-OF-HOME INCREASES MARKET SHARE Off the back of better than market revenue growth www.oma.org.au info@oma.org.au Source: CEASA 2016 January to June Report