Truth in advertising Entailment/Implicature “One-third less salt…”

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Presentation transcript:

Truth in advertising Entailment/Implicature “One-third less salt…” “"Helps control dandruff symptoms with regular use." "Leaves dishes virtually spotless." "Magnavox gives you more." "Coffee-mate gives coffee more body, more flavor."

Semantics Semantics – the study of meaning Pragmatics – the study of how context affects meaning Truth conditions tautologies paradoxes/contraditions Synonymous

Semantics Metaphors Idioms Ambiguity

Conversations Maxims – Cooperative Principle Do not say what you believe false. Do not say that for which you lack evidence. Be relevant. Make contributions as informative as is required. Do not make your contribution more informative that is required. Avoid obscurity. Avoid ambiguity. Be brief. Be orderly.