Games for Change: Emerging Trends Direct Action Developing World Youth Making Games Transmedia

A Global Transmedia Campaign Based on the bestselling book “Half the Sky” by Pulitzer-prize winning authors Nick Kristof and Sheryl WuDunn

Two Game Projects A social networking game: beyond the converted, new audiences, millions of players. Mobile in India and Africa: girls and women, families, community leaders through NGOs.

Facebook Game: Core Ideas Build your village, protect it from attacks, the women and girls hold the key to your success. Millions of players transforming the life of women and girls worldwide Virtual goods become real-world aid The Storyteller character integrates the narratives of Half The Sky into the gameplay

Mobile Gaming Direct impact on audiences most affected by the issues covered in the book. - Four educational games for Java mobile devices in India, Kenya and Tanzania - Fully funded by USAID - In partnership with Indian developer ZMQ