MIS5101: Business Intelligence Digital Information Goods

Slides:



Advertisements
Similar presentations
Establishing an RA from a Trade Promotion Organization VITRANET, Vietnam Prof. Nguyen Duc Loc Vietnam Trade Network (VITRANET)
Advertisements

Mobile Commerce (M-commerce) Alex Maldonado Mercy College INBS 510 Intro to Internet Business Systems May 11, 2002.
Knowledge Pathways in IT
WELCOME © Central Qld University,  Increase IS/IT literacy  Increase knowledge of computers, the Internet and networks in business context 
Online Content and Media
PRINCIPLES OF MEDIA ECONOMICS.  Buyers and sellers =  Producers and consumers (for media)  Buyers and sellers =  Producers and consumers (for media)
(made ) Information Rules - Chapter 1: The Information Economy Carl Shapiro Hal R. Varian modifications by J.Molka-Danielsen.
1 © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Copyright NEW BUSINESS MODELS AND STRATEGIES FOR THE INTERNET ECONOMY.
Technological Sustainability.
12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.
Electronic Commerce Introduction and Related Issues.
ADVERTISE THIS! Our Product Name: Price: Where to buy it: How to use it and good points:
Fiji Australia Business Council Business Tomorrow Ian Lyons Group General Manager Sales, Marketing & Business Development Business Tomorrow.
Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.
Overview of Network Industries Nien-Pen Liu. Main Characteristics Consumption externalities Complements, compatibility and standards Switching costs and.
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
Enabling IP Services on Industry Standard Platforms Triple Play Symposium Robert (Bob) Heymann Director, Market Development Communications Infrastructure.
Copyright © 2010 Pearson Education, Inc.Copyright © 2007 Pearson Education, Inc. Slide 1-1 ELC 200 Day 3.
The World Bank Working for a World Free of Poverty.
Designing and Managing Integrated Marketing Channels Chapter 15.
The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing plan The.
1 DRAFT FOR DISCUSSION PURPOSES ONLY- EMC CONFIDENTIAL Paul Swedberg Sr. Technical Business Consultant Telco Media & Entertainment EMC t oday.
LSE Challenge Future Team. problem Education is boring. People do not learn what they want and need, but what they’re forced to.
The Internet as Content Sources of content Types of content Purposes of content Issues with content.
Technology and You Chapter 7. Definitions: complete the definition for the following terms. Hardware Central Processing Unit (CPU) USB Flash Drive Peripherals.
Economics, Global, and Other Issues in E-marketing.
Information Rules: A Strategic Guide to the Network Economy The Information Economy Carl Shapiro Hal R. Varian.
Information Rules: A Strategic Guide to the Network Economy The Information Economy Carl Shapiro Hal R. Varian.
MARKETING MIX. DEFINETION OF MARKETING MIX The policies adopted by the manufacture to attain success in the firm is constitute the marketing mix. 7Ps.
Created by BM|DESIGN|ER Opportunities Amazon.com Explored in 2006 Core Business New Initiatives.
Copyright © 2005 Pearson Education Inc. Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2 PowerPoint slides Express.
Information Technology. *At Home *In business *In Education *In Healthcare Computer Uses.
Bangor Transfer Abroad Programme Week 2 Lecture 2 Chapter 15 1 WEB 2.0 Trends in Communication.
Digital Signage Station Digital Signage Station is a software designed to help you display and manage live surveillance videos and advertisements.
Online Content and Media
Communications conducted by a producer to potential buyers to introduce the product and push them to buy during a given period. Goal: to influence the.
A.M. Mustehsan E Commerce: Chapter-1
The Information Economy
Chapter 3.
Chapter 1 Introduction and Early Phases of Market Research
CONSUMER MARKET Social Marketing Management URL Shorteners
MIS 205 LECTURE 3 INFORMATION SYSTEMS APPLICATIONS & CASE STUDIES
6. Politics, Ethics and Law
Contents 1.What is Digital Marketing? 2.Vmayo Digital Marketing Solutions 3.Why Vmayo Technologies?? 4.Application of Digital Marketing.
Enoch Mayfields Enoch Mayfields Successfully Runs an Internet Marketing Firm in RI, United States Enoch Mayfields.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024 IoT Device Management Market.
SERVICES. We Provide all types of Digital Marketing Services Which are useful for the business.
Marketing and Communications Organisation Chart – 30 October 2017
PREPARED BY: RUMMY MIRANDA
E-Commerce Lecture 6.
TEN DEADLY MARKETING SINS SIGNS AND SOLUTIONS
تعريف التواصــل يرجع أصل كلمة التواصل Communicationإلي الكلمة اللاتينية communes ومعناها common أي " مشترك " أو "عام" وبالتالي فإن الاتصال كعملية.
Overview of Electronic Commerce
Chapter One Introduction to Marketing Research
Digital Signage Station
نظم المعلومات التسويقية
الانترنت والبريد الإلكتروني
Media: Institutional Structure
Information Technology
Pricing, Distributing, and Promoting Products
Review Exam 2.
ELECTIVE ICT.
E-Commerce Business Models
Session I Cloud Introduction Session I
Media Technology and Social Change
Communication Systems Continuous Signals and Systems Optical communications Inforamtion and communication systems security Software for communications.
Case Study: Boomerang Cures Excedrin’s Headache
Hp Printer Support Number | Feel comfortable to get service from us
Vaal university of technology
Presentation transcript:

MIS5101: Business Intelligence Digital Information Goods

What is an information good?

Publishers have become “information intermediaries.” What does this mean?

Characteristics of “information goods” markets High fixed, low marginal costs Non-rival goods Advertising-sponsored Tend to be experience goods Single hardware/software solution Network effects Is an information good necessarily digital?

The communications infrastructure “buildout” Hardware (the Internet) Software (the Web) The communications infrastructure “buildout” What has happened to the cost of creating data (information)? What has happened to the cost of sharing data (information)? What is the relationship with social media?

Making Up for the Investment Versioning Pricing Mix Content & Advertising Manage copyrights

What skills do people need to work with digital information goods? Challenges Consumption Presentation Organization What skills do people need to work with digital information goods? Skills for consumers? Skills for producers?