Product and Service Innovation - Team Project - Fly High

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Presentation transcript:

Product and Service Innovation - Team Project - Fly High Shopping FLY HIGH Marzena Wilczynski Martyna Maj Ji Hye Hong Min Sang Shin Ji in Eom 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Table of Contents Problem analysis People affected Existing solutions Mission & goal Marketing mix Conclusion 2018-11-22 Product and Service Innovation - Team Project - Fly High

Definition of the problem carrying bags heavy inconvenient weight of the bag strains the hand possibility of losing bags impressions and pain in the hand difficulties with holding many things 2018-11-22 Product and Service Innovation - Team Project - Fly High

People affected place groceries / hypermarkets shopping malls 2018-11-22 Product and Service Innovation - Team Project - Fly High

People affected target group Women Students Elderly shop for the family do not own cars are not that strong shop for clothes, cosmetics etc. willing to travel far to discount stores suffer from injuries 2018-11-22 Product and Service Innovation - Team Project - Fly High

Our goals To give relief by moving weight from hand to the whole arm To keep bags together to avoid losing them To make shopping convenient and pleasant 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Existing solutions 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Existing solutions 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Our solution Wrist Bag Holder Wrist band with a hanger to avoid hand impressions and pain Press stud or button to keep bags in place 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Mission Statement “We want to be an aid for the people and want to support their life by increasing the quality of their shopping experiences - in order to improve their quality of life!” 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High The Wrist Bag Holder New Innovative Original Multi-Functional Pleasant to use 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Sketch 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Prototype 2018-11-22 Product and Service Innovation - Team Project - Fly High

Benefits to customers No pressure point and no impressions on your hands Much lighter, healthier and comfortable carrying experience Can walk longer distance without feeling fatigue or inconvenience Inexpensive, small, light as well as practical and functional Minimizes chances of losing bags 2018-11-22 Product and Service Innovation - Team Project - Fly High

Types of product Different colors of the hook Available in two sizes – for men and women Obtainable with loop fastener or buckle instead of hook 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Place Distribution channels: Grocery chains & supermarkets Hypermarkets 2018-11-22 Product and Service Innovation - Team Project - Fly High

European market increase of hostile environment to cars development of public transportation resrictions of parking spaces within malls high gas prices health reasons Source: The New York Times, June 2011 http://www.nytimes.com/2011/06/27/science/earth/27traffic.html?pagewanted=all 2018-11-22 Product and Service Innovation - Team Project - Fly High

Price 4€ More expensive than standard holders because of greater value in usage Cheap production: Requires usage of only two materials: plastic and vinyl Plans for mass production in China 2018-11-22 Product and Service Innovation - Team Project - Fly High

Promotion In store promotion Demontration of usage and benefits to customers Word-of-mouth marketing 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Conclusion If product becomes a success... Expand to U.S. and Asian markets Other distribution channels: pharmacies, department stores 2018-11-22 Product and Service Innovation - Team Project - Fly High

Product and Service Innovation - Team Project - Fly High Questions & Answers 2018-11-22 Product and Service Innovation - Team Project - Fly High