MINGGU KE 12: MANAJEMEN PROYEK PENGEMBANGAN PRODUK BARU

INTRODUCTION (Ulrich, 2000) SUCCESFUL PRODUCT DEVELOPMENT PROJECTS RESULT IN HIGH-QUALITY, LOW- COST PRODUCTS WHILE MAKING EFFICIENT USE OF TIME, MONEY, AND OTHER RESOURCES. PROJECT MANAGEMENT IS THE ACTIVITY OF PLANNING AND COOR- DINATING RESOURCES AND TASKS TO ACHIEVE THESE GOALS. PROJECT MANAGEMENT ACTIVITIES OCCUR DURING PROJECT PLANNING AND PROJECT EXECUTION. PROJECT PLANNING INVOLVES SCHEDULING THE PROJECT TASKS AND DETERMINING RESOURCE REQUIREMENTS. THE PROJECT PLAN IS FIRST LAID OUT DURING THE CONCEPT DEVELOPMENT PHASE, ALTHOUGH IT IS A DYNAMIC ENTITY AND CONTINUES TO EVOLVE THROUGHOUT THE DEVELOPMENT PROCESS. PROJECT EXECUTION, SOMETIMES CALLED PROJECT CONTROL, INVOLVES COORDI- NATING AND FACILITATING THE MYRIAD TASKS REQUIRED TO COMPLETE THE PROJECT IN THE FACE OF INEVITABLE UNANTICIPATED EVENTS AND THE ARRIVAL OF NEW INFORMATION.

UNDERSTANDING AND REPRESENTING TASKS (Ulrich, 2000)