Using Formal and Informal Language Appropriately

Everyday life is not like a Grey Poupon Commercial… Most of us remember the Grey Poupon commercials of the 90’s where a man in a limousine is asked for some fancy mustard and replies, “But, of course!” We all inherently know why the commercials are amusing, but we probably haven’t taken the time to actually analyze the reasoning.

Art Imitates Life In the example of the Grey Poupon commercial, the language of the perceived wealthy man with the fancy mustard is formal in tone, indicating a certain class difference marked by education level, therefore, marketing the mustard toward people of more “sophisticated” tastes. In writing, formal and informal language work in a similar way… to influence tone, which, in turn, speaks to your audience.

Tone Tone is defined as the writer’s attitude toward the subject matter and his or her readers.

Audience The audience is your reader or listener– the recipient of your verbal or written communication.

Diction Diction is word choice Word choice is important in establishing tone Three levels of diction: 1. high or formal diction 2. neutral diction 3. informal or low diction

Characteristic of Formal and Informal Language serious objective impersonal reasoned controlled reserved Informal light humorous personal casual offhanded "loose" plainspoken simple

Why does it even matter? Official or serious situations are often signaled by the use of formal language, while ordinary or relaxed situations are signaled by the use of informal language. Formality of language varies in relation to such factors as public versus private occasion, the size of the audience, the relationship of the speaker/writer with the audience, and so on. The ability to vary your language according to the situation is often considered a mark of an educated person.

Certain Situations Formal Situations Informal Situations job interview principal’s office visit business letter class essay Informal Situations text message friendly letter “locker” conversation Journal-style writing

What makes INFORMAL language? Simple grammatical structure Personal evaluation Colloquial (A word or phrase appropriate to conversation and other informal situations)or slang vocabulary

What makes FORMAL language? Formal language, even when spoken, is often associated with the conventions expected of written standard English. Although you generally don’t worry as much about formality in speaking, it is extremely important in writing because of the knowledge you are recording through the written word. Continued on next slide…

What makes formal language (continued)? Remember… when you are speaking, writing or analyzing language in a formal situation… What makes formal language (continued)? Formal language does not use contractions- don’t, they’re, we’re, you’re, can’t, didn’t, etc. Avoids personal pronouns such as: you, I, us, me, and we Complex, complete sentences Avoidance of colloquial or slang vocabulary Impersonality A consistent preference for “learned” words

What to avoid in formal writing… Remember… when you are speaking, writing or analyzing language in a formal situation… What to avoid in formal writing… Exclamation marks Needless words like “well” and “you know” First person point of view “I” Beginning sentences with coordinating conjunctions- for, so, yet, and, nor, or Too many short, choppy sentences that could be combined to make more complex sentence structures

What to avoid in formal writing… Avoid most shortenings in formal writing. In formal English, you talk on the “telephone,” not the “phone” Know what acronyms may be used in your writing. In formal English, you should limit your use of acronyms, abbreviations making use of letters that stand for certain words Similarly, limit your use of absolute terms, such as "everybody," "always," "never" Avoid cliché’s, slang, and colloquialisms

Common Colloquialisms and Informal Words A lot, alot Ain't Alright, all right Anyways Anybody, anyone As Big, large great Buy Contraption Could of, would of, should of Cute Fellow For sure Get, obtain Get, understand Gonna, wanna Got How come How do you do Humongous Kid

Common Colloquialisms and Informal Words Continued Kinda, kind of, sorta, sort of Let Like Most On the other hand Pretty Real, really Shall, will, should, would So Thus, thusly Until, till, ‘til Use Use to Yeah

Memory Matching