Grass Roots Marketing & Inexpensive Lead Generators

Grass Roots and Inexpensive Lead Generators Door Knocking/Clover Leaf Phone Soliciting Client Recycling ASK for Referrals Hand out Business Cards Property Transfer Letters Talk to Neighbors, Friends, Business Associates Community Activities (fairs, parades, sponsor local team) Join Local Civic Organization Visiting local Realtors, Apartments etc. Thank You Notes (with referral offer) Job Signs (consider adding Info to Go boxes) Home Shows Wear Your CHS Attire Door Hangers Press Releases Newspaper Inserts Quality Work and Exceptional Service!

Grass Roots and Inexpensive Lead Generators Door Knocking/Clover Leaf

Door Knocking 101 Before you go you need to: - designate amount of time (minimum 2 hours) - plan your route - set a goal for how many appointments youd like to make - record addresses of folks that dont answer the door Park your car and work your way back Proper door knocking attire, no sunglasses, hats, should wear uniform (khakis and polo, comfortable walking shoes) You are not selling your product just an appointment. Even if asked for an estimate.

Clover Leaf 101 Plan event and schedule to coincide with site visits Set specific number of homes you want to visit Easy grassroots effort since you are working in neighborhood Have doorhanger or brochure to hand out. Get name and phone number of interested neighbors

Grass Roots and Inexpensive Lead Generators Door Knocking/Clover Leaf Phone Soliciting

Will phone soliciting produce quality leads? Calling folks whose doors you have knocked/doors you have not knocked Best time of day to call Who has time to make these calls? Who should we speak to? What do we say?

Grass Roots and Inexpensive Lead Generators Door Knocking/Clover Leaf Phone Soliciting Client Recycling

Why Recycle? At What Point? Reason for Phone Call to Client Questions to Ask. Did he/she arrive at appointed time? Did he/she address the project that they were called out to estimate? Did they present you with a written estimate? According to my records you did not schedule the work, do you mind me asking why?

Client Recycling Flush out objections and overcome them. I see that you have not scheduled us to do the project. Did… Our schedule for doing the work conflict with yours? Were you concerned about our ability to perform the job satisfactorily? Was our price outside your budget? Was there any conflict with our representative? Ask Closing Question Thank Client for their Time and Assistance

Grass Roots and Inexpensive Lead Generators Door Knocking/Clover Leaf Phone Soliciting Client Recycling ASK for Referrals Hand out Business Cards Property Transfer Letters Talk to Neighbors, Friends, Business Associates Community Activities (fairs, parades, sponsor local team) Join Local Civic Organization

Grass Roots and Inexpensive Lead Generators Visit local Realtors, Apartments, etc. Thank You Notes (with referral offer) Job Signs (consider adding Info to Go boxes) Home Shows Door Knocking/Clover Leaf Phone Soliciting Client Recycling ASK for Referrals Hand out Business Cards Property Transfer Letters Talk to Neighbors, Friends, Business Associates Community Activities (fairs, parades, sponsor local team) Join Local Civic Organization

Home Shows 101 Work the show - Do not sit in your chair and expect people to come to you Be assertive - ask the customer what they need a free computerized estimate on Dont let them tell you that they will call you - get their name and number and call them Have a special show offering for show attendees only Take the time to visit other booths Roanoke Home Show produced 110+ leads, estimated cost $2,000, cost per lead $18.18

Grass Roots and Inexpensive Lead Generators Visit local Realtors, Apartments, etc. Thank You Notes (with referral offer) Job Signs (consider adding Info to Go boxes) Home Shows Door Knocking/Clover Leaf Phone Soliciting Client Recycling ASK for Referrals Hand out Business Cards Property Transfer Letters Talk to Neighbors, Friends, Business Associates Community Activities (fairs, parades, sponsor local team) Join Local Civic Organization Wear Your CHS Attire Door Hangers Press Releases

Develop your media list. Make an idea list. intro of business seasonal home maintenance seminars safety tips Revise and send out press release (include photos and disk). Mail release in timely manner. Make a follow up phone call. Send a thank you note when story appears.

Grass Roots and Inexpensive Lead Generators Door Knocking/Clover Leaf Phone Soliciting Client Recycling ASK for Referrals Hand out Business Cards Property Transfer Letters Talk to Neighbors, Friends, Business Associates Community Activities (fairs, parades, sponsor local team) Join Local Civic Organization Visiting local Realtors, Apartments etc. Thank You Notes (with referral offer) Job Signs (consider adding Info to Go boxes) Home Shows Wear Your CHS Attire Door Hangers Press Releases Newspaper Inserts Quality work and exceptional service