The World of Advertising

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Presentation transcript:

The World of Advertising Unit 2: Advertising

Advertisement The public promotion of a product or service. Although advertisements let you know what products and services are available, they rarely provide the information you need to make wise choices.

Advertising Methods Method Message Scientific Studies Scientific tests prove the product is effective. Bandwagon Approach Everyone is using the product. You should, too. Testimonials The product is effective because trustworthy people recommend it. Comparison to other products The product is more effective than others. Attractive Models Communicates the idea that attractive, successful people use the product Humor Associate the product with fun or good feeling. Appeals to the senses Using beautiful or exciting scenery, colors or music. Emotional Appeal Using imagery or storytelling to make you feel an emotion about the product.