The Effluent Central Facility A Solution with Eco-Marketing and Life Cycle Concepts Prof.. Haroldo A Ponte Chemical Eng. Department, Curitiba Federal University at Paraná - Brazil hponte@engquim.ufpr.br
PARANÁ Immigrant Population Italy Poland Germany Ukraine Japan Syria Lebanon
Tube Station
BRAZIL’S ECOLOGICAL CAPITAL 52 m2 of green area per inhabitant 21 million m2 of total green area 13% of recyclable waste Passauna Park
Botanic Garden Barigui Park
150.000 visitors/week Ukraine Memorium Ukraine Park
São Lourenço Park Tingui Park Linear Parks Ecological Conscience
CURITIBA ECONOMICAL PROFILE 4th Economic Power of Brazil -2001 GIP US $17.6 billion 37.5% of state economy PCI US $7.8 thousand X $4.7 thousand Curitiba National
PARANA AUTOMOTIVE SECOND CAR MANUFACTURING CENTER IN BRAZIL INDUSTRIAL INVESTMENTS US $5.9 billion (by1997) VOLVO RENAULT VOLKSWAGEN-AUDI CHRYSLER
AUTOMOTIVE SUPPLIER
PARANA PARTICIPATION
AUTOMOTIVE PRODUCTION
METALFINISHING PROCESS RAW MATERIAL DEGREASING WASH PICKLING ELECTRODEPOSITION POS TREATMENT WATER ENERGY PRODUCT EFFLUENT
METALFINISHING DIAGNOSIS Improving Competitiveness Improving Quality Improving Process Control Improving Effluent Treatment Environmental Advantages Competitive Advantages
INDUSTRIAL ECONOMIC PROFILE Metalfinishing Industries
DIAGNOSTIC CONSIDERATIONS Low level of staff qualification 700 m3/d of liquids effluents with heavy metals ( 1988 ) Low level of quality control Low level of process control High amount of lost in chemical and water Low efficiency in effluent treatment and disposal
PARANÁ METALFINISHING ASSOCIATION Founded in 1996 Objectives : Promote environmental conscience Spread technical solutions for effluent treatment To update industrial process control and quality
ASSOCIATED MEMBERS APETS
INDUSTRIAL PROCESSES Metalfinishing
PROMOTED EVENTS APETS
CENTRAL FACILITY ECO MARKETING CONCEPTS COMPETITIVE ADVANTAGES Process Optimisation Treatment costs dependent on production Flexibility for different processes Effluent recycling with less environmental liabilities Easier ISO qualification (9000 and 14000) Chemical Analysis Laboratory Profits
CHEMICALS WATER ENERGY PRODUCT PROCESS EFFLUENT INDIVIDUAL TREATMENT CENTRAL TREATMENT RAW MATERIAL WASTE MATERIAL WASTE MATERIAL
SOCIAL REPUTATION Favourable perspectives for new marketing Development Centre for Environmental Technology International Reference Project
ECOLOGICAL EFFICIENCY Moderns techniques Optimisation process Minimisation of loss Lower environmental risk
OBSTACLES FOR ECO-MARKETING Utility problems Price problems
UTILITY PROBLEMS Preserving High Life Quality More flexibility more competitiveness More local industrial Participation at National GIP Legislation
PRICE PROBLEMS Correct costs calculation Costs of final disposal Marketing advantages Treatment costs proportional to the profits Certification costs (ISO 9000, 14000)
SUMMARY CENTRAL FACILITY + ECO MARKETING Environmental Advantages Competitive Advantages Production Flexibility Lower Treatment Costs Better waste Quality Lower waste Generation Less Environmental Liability
ACKNOWLEDGEMENTS