Southern Area Isaac Cronkhite Mailing Industry Focus Group Meeting Vice President, Enterprise Analytics Feb 2017

Informed Visibility® (IV®) Mail Tracking & Reporting Agenda Informed Visibility® (IV®) Mail Tracking & Reporting Overview and Value to Mailers Program Status Bundle Visibility Process and Events Enterprise Analytics Mobile Applications (EAMA) Q&A

Informed Visibility Overview IV is a foundational real- time platform for mail and package information. IV leverages data to provide business intelligence for USPS functional groups and the mailing industry, providing:

Informed Visibility® Mail Tracking & Reporting Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers) Informed Visibility® Mail Tracking & Reporting IMb Tracing for Pieces and Bundles Bundle Visibility Pilot PostalOne! Container and Tray Visibility Consolidates Mail Tracking into a Single System ***Animation Imbedded The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers. One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system. Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility. These existing tracking capabilities will be migrated to IV. Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces. In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event. Another benefit of IV is that it is more flexible than the legacy systems. IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others.

Informed Visibility® Mail Tracking & Reporting Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers) Informed Visibility® Mail Tracking & Reporting Fills Visibility Gaps ***Animation Imbedded The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers. One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system. Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility. These existing tracking capabilities will be migrated to IV. Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces. In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event. Another benefit of IV is that it is more flexible than the legacy systems. IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others. Creates Logical Handling Event Leverages Nesting Associations Creates Assumed Handling Events

Informed Visibility® Mail Tracking & Reporting Provides mailers visibility of letters and flats and their aggregates (bundles, handling units and containers) Informed Visibility® Mail Tracking & Reporting Provides Flexibility Delegation ***Animation Imbedded The Informed Visibility Mail Tracking & Reporting application, which is currently under development and a limited pilot, will provide visibility of letters, flats, bundles, handling units, containers, and transportation to mailers. One of the benefits of providing Mail Tracking & Reporting through IV is that it consolidates mail tracking into a single system. Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility. These existing tracking capabilities will be migrated to IV. Another benefit is that it provides better insight into the USPS mailstream by helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces. In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event. Another benefit of IV is that it is more flexible than the legacy systems. IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others. Provisioning Ease of Use

IV Mail Tracking & Reporting Benefits What does IV mean for your business? a data-powerhouse, providing mailers a one-stop shop for all their mail visibility needs conveniently track mailpieces (letters and flats), bundles, handling units, and containers in one, consolidated system IV Mail Tracking & Reporting focuses on giving mailers greater insight into their mailings. What does IV Mail Tracking & Reporting meant to for your business? IV consolidated mail tracking visibility into a single system. Today, mailers use IMb Tracing for piece visibility and PostalOne! for container and tray visibility. These existing tracking capabilities will be migrated to IV. (CLICK) powerful insight into the USPS mailstream mailers can more effectively plan and manage their mailings, thus increasing value to their customers

IV Mail Tracking & Reporting Benefits How will IV improve mailer insight? flexible data provisioning and flexible data delegation will improve ease of use, allowing customers to receive what they want, when they want, and how they want it How does IV Mail Tracking & Reporting provide better insight? By helping to fill in some of the visibility gaps. IV will leverage nesting associations to provide assumed handling events. When a mail aggregate, like a container, receives a scan, IV will create assumed handling events for all nested handling units, bundles and pieces. In addition, IV will provide new logical events, such as the Logical Delivery Event and Logical Out for Delivery Event. Another benefit of IV is that it is more flexible than the legacy systems. IV improves ease of user for customer by allowing them to obtain data how they want it, and allows mailers to have more options in how they delegate visibility of their mail to others. Full-Service Intelligent Mail® and nesting associations will be leveraged to expand visibility by providing Actual, Assumed, and Logical Handling Events through IV

IV Mail Tracking & Reporting Additional Capabilities

Real-Time Piece Info Includes USPS facility and operation codes providing insight on outbound and inbound mail processing Can be leveraged with unique piece strategy on courtesy reply (return) piece to improve customer service and reduce cost Can be leveraged to adjust predicted delivery days

Real-Time Container, Handling Unit, and Bundle Info Provides insight on container, tray and bundle operations Movement at origin and destination New Bundle Visibility events Out for Delivery Can be leveraged to adjust predicted delivery days

Nesting, Assumed, and Logical Info Full Service value proposition Leverages eDoc and USPS process controls to solidify end-to-end visibility Leverages routing ZIP, USPS processing, and USPS delivery scanner technology to inform mailers of mail delivery - in real-time

IV Mail Tracking & Reporting Logical Delivery Events IV will provide Logical Delivery Events (LDEs) A Logical Delivery Event is an implied delivery triggered by another event. Trigger criteria vary based on delivery scenario. For on-street delivery, the trigger is the carrier's device entering the geofence for the mailpiece's associated ZIP+4 on the Predicted Delivery Date. Logical Delivery Events give mailers better insight into when the mail has been delivered, so that they can coordinate their internal operations and marketing campaigns. ZIP + 4 Informed Visibility A Logical Delivery Event is an implied delivery. We use two steps to generate a Logical Delivery Event. The first one is creating an inventory of all mailpieces that should be delivered. This is determined by the last processing operation of the mailpiece. When we receive certain processing stop-the-clock opcodes, we add the mailpiece to inventory for delivery, and we calculate the anticipated delivery date. The second step is to trigger the creation of the event. The triggering method differs based on the type of delivery that is made. There are different triggers if the mailpiece will be delivered on-street vs. being delivered out of the post office. Once the appropriate trigger is received, IV creates the Logical Delivery Event and makes it available to mailers. The event date/time is the estimated time when the mailpiece was delivered, as determined based on the triggering event.

Logical Delivery Events Cont. For Mail Delivered On-street 1 2 3 Anticipated Date of Delivery (ADD) ZIP + 4 An inventory of mailpieces to be delivered is created based on the Last Processing Operation. The “Anticipated Date of Delivery” is created by comparing the scan time to the operation’s clearance time. Based on geo breadcrumbs, it is determined when a carrier enters a ZIP+4 geo fence. Informed Visibility 4 5 Logical Delivery Event ***Animation Imbedded This slide gives an overview of how the Logical Delivery Event process would work, based on mail being delivered on-street. First, we add the mailpiece to inventory for delivery based on the last processing operation. Second, we calculate the anticipated delivery date. Third, based on carrier scanning device geo breadcrumbs, we determine when the carrier enters a ZIP+4 geofence. Fourth, the Logical Delivery Event is generated. Fifth, IV provides the Logical Delivery Event to mailers. Looking on the bottom right, you see 8 houses, within two different ZIP+4’s, as indicated by the red boundaries. (CLICK) When a breadcrumb is received indicating that the carrier has entered the ZIP+4, then Logical Delivery Events are created for all mailpieces being delivered to addresses within that ZIP+4 A Logical Delivery Event is generated for mailpieces within the ZIP+4, that have an “Anticipated Date of Delivery” of today. This data is then sent to IV. IV provisions the Logical Delivery Events to mailers. Red boundaries represent the geo fence. Red dots represent the carrier entering the geofence.

Using LDEs for Multi-Channel Marketing Real-time Event-Driven Multi-Channel Marketing Mail Delivered Email Sent Mail Moment ***Animation Imbedded This slide provides an example of how mailers can use Logical Delivery Events (LDEs) to support real-time, event-driven, multi-channel marketing. The mailpiece is delivered. IV generates a logical delivery event. IV sends the logical delivery event to the mailer. The mailer follows up with customer by sending an electronic communication, letting them know in near real-time that their mailpiece has been delivered, and encouraging them to take immediate action. Real-Time Data Received Mailer Notified Customer Conversion

Status of IV Mail Tracking & Reporting

IV Mail Tracking & Reporting Timeline as of 01.24.17 Release Scope Deployment** Release 1.0 Piece Visibility – Automation Scans (IMb Tracing) Container and Tray Visibility Bundle Visibility – Automation Handling Events Phase 1 of Web-Enabled Mail Tracking Phase 1 of Flexible Data Provisioning Flexible Data Delegation Piece Visibility – Logical Delivery Events Enables conversion to IV as scan source Feb. 2017 Release 2.0 Roles and permissions management Feb./Mar. 2017 Release 2.1 Bundle Visibility – Logical Out for Delivery Events Logical Delivery Events for mail that receive Logical Out for Delivery Event Assumed events for nested mail objects based on container, handling unit, and bundle handling events Mar. 2017 Release 3.0 Start-the-Clock Visibility Phase 2 of Web-Enabled Mail Tracking Apr. 2017 Thus far, we have the scope for three releases that will be deployed from February 2017 through spring 2017. These dates are contingent on the results of each pilot and are subject to change. Additional releases are still being planned for the remainder of FY2017. Additional releases for FY17 are still being planned. **Dates are contingent on pilot results.

Mail Tracking & Reporting Status Preparing for IMb Tracing® and PostalOne!® Container and Handling Unit transitioning to IV Conducting comparative data validation between IV and legacy systems Meeting weekly with MTAC UG4 to review and discuss MTR functionality Executing Communications Educational Awareness Plan Developing external messages, training curriculum, User Guides and Customer On-boarding Process. Completing development for release 2 roles and permissions Planning for releases 3 and beyond Legacy Systems ***Animation Imbedded

Join the MTAC UG4 discussions! IV MTAC User Group 4 Meets weekly, Wednesdays from 12:30-1:30 PM (EST) Open to all Users Forum to discuss IV features for mailers Contact IVFEEDBACK@usps.gov to join the group. Join the MTAC UG4 discussions! ***Animation Imbedded Interested in joining MTAC UG4?

Visit the Informed Visibility PostalPro™ webpage to learn more. Need more information? Visit the Informed Visibility PostalPro™ webpage to learn more. https://postalpro.usps.com/visibility-and-tracking/informed-visibility-iv Visit the IV RIBBS webpage to learn more about IV: https://ribbs.usps.gov/index.cfm?page=informed_visibility.

Bundle Visibility Process and Events

Full-Service Bundle Visibility P&DC Entry/Container Unload Scan (SV/IMDAS) Container Load Scan (SV) APPS/APBS Bundle to Container SV Assign/Close Scans for Nesting Data IV Mailer Visibility Delivery Unit Arrived at Unit (IMDAS) Container Distributed (IMDAS) Out for Delivery Curtailed Inventory (IMDAS) Delivered (Logical based on GPS)

Visibility Improvement Piece, Bundle, and Container IMb Tracing Improved operational compliance 82% 45% Scans leveraged to provide comprehensive visibility Double digit visibility increase in IMb Tracing events Identified opportunities for improved operational compliance to increase visibility Pilot mailer visibility increased from 45% to 82%!

Full-Service Bundle Visibility P&DC Entry/Container Unload Scan (SV/IMDAS) Container Load Scan (SV) IV Release 2.1 Bundle Visibility Enhancements: Logical Out for Delivery event (OpCode 516) for bundles Assumed Logical Out for Delivery event (OpCode 516) for bundle pieces Logical Delivery event (OpCode 517) for bundle pieces that received Logical Out for Delivery event APPS/APBS Bundle to Container SV Assign/Close Scans for Nesting Data IV Mailer Visibility a, b c Delivery Unit Arrived at Unit (IMDAS) Container Distributed (IMDAS) Out for Delivery Curtailed Inventory (IMDAS) Delivered (Logical based on GPS)

Periodicals and News - Manual Sortation Visibility Proof Of Concept

Periodicals and News Background Purpose Improve visibility of Full Service newspapers worked in manual operations Solution Vetted collaboratively with Network Operations - OPERATIONS INTEGRATION & SUPPORT Developed process that utilizes SV & IMD devices to scan containers, tubs, and bundles at manual bullpens, assuming: Full Service Mailings Acceptance Process Readable Barcodes SV Load & Unload Scans Proof-Of-Concept initially utilized IMD (Delivery Unit) scanning solution understood to be non-optimal but was first-to-market

Periodicals and News Proof-of-Concept Delivery Unit Locale Mail (No Plant Dist.) P&DC Main News Belt Container Assign Scan (SV) Container Close Scan (SV) Distributed (IMD) Secondary Bullpen 27 Or Wall Barcode Scan (IMD) Container Distributed Scan (IMD) Bundle Enroute Scan (IMD) Wall Barcode Scan (IMD) Tub Distributed Scan (IMD) Wall Barcode Scan (IMD) Wall Barcode Scan (IMD) Acceptance Or Unload (IMD) Postal One Rec. 99S Load Scan (IMD) Trailer Depart (IMD) Tub Unload (IMD) Trailer Arrive (SV) Container Unload Scan (SV) Container Stage Scan (SV) Container Load Scan (SV) Trailer Depart (SV) Acceptance at DU to Arrival at News Belt Distributed to Close 99H Close to Distributed Proof of Concept Successful test even though assumptions did not prove out (Containerization, readability, turn around flows). Ability to identify mail not processed on Day 0. Calculated Cycle Times. Creating a Processed-by-Cutoff Time Exception Report. Next Steps Assess and test technology alternatives – currently fielded technology (SV, Manual Scanning Appliance). Develop, choose alternative, pilot and field solution Manual casing – visibility solution development Address lessons learned from initial Proof-Of-Concept test Full Service Compliance and Verification – Readability, Containerization, Labeling, mail/labels matching eDoc Flow to local mail – may not get processed in plant Assess longer term test technology alternatives – Lapel-style scanners, Google Glass, mobile apps. 99P Close to Container Load & Depart Scan Not Captured Graphic depicts scan events at all possible handoffs

Enterprise Analytics Mobile Applications (EAMA) Overview and Value to Mailers

EAMA Overview EAMA is a mobile platform to enable real-time Trailer Visibility at the Detached Mail Units (DMUs) and Delivery Units (DUs) vestibule drops to provide delivery information for any container, tray or package, as well as, enhanced barcode diagnostics. Features include: Trailer Visibility Mail History Enhanced Barcode Diagnostics

EAMA Value to Mailers Increase mail in measurement: Enable Trailer & Container scanning at DMU’s to enhance “Start the Clock” calculations. Improve DMU long haul mailer visibility resulting in increased First-Class Mail Letters in measurement. Increase mail in measurement for long hauls by 11%

EAMA Trailer Visibility Application Detached Mail Unit Enables the ability to scan and send trailer barcode and IMcb information to USPS ***Animation Imbedded Scan and nest USPS trailer (99T) and container barcodes (99M) Submit mailing data to USPS– Data sent to USPS IV, TRP-GEO & SV

EAMA Trailer Visibility Application Detached Mail Unit Allows USPS drivers to scan and send the 99T trailer, departure event, route/trip/leg & geo fencing information to USPS Submit mailing data to USPS– Data sent to USPS IV, TRP-GEO & SV Capture & Confirm Departure Event – Mobile GeoFence assists to confirm departure When Driver Breaks Geo-Fence, Actual Departure Time is Recorded. ***Animation Imbedded

EAMA Trailer Visibility Value Proposition Mailer EAMA ***Animation Imbedded

EAMA Project Timeline as of 01.24.17 Milestone Status Project Initiation Aug. 2016 Requirements & Design Feb. 2017 Development Feb. – May 2017 Testing & Integration May 2017 Deployment Jun. 2017

Questions? ***Animation Imbedded – one click