Offices of certified public accountants Industry Analysis Offices of certified public accountants

Industry Overview The offices of certified public accounting are expected to grow an average of 5.5% through 2016-17 to reach $20.7 billion. Top Four Competitors as known as The Big Four: Deloitte, LLP, PricewaterhouseCoopers (PwC), Ernst & Young, and KPMG

Industry Developments Traditional revenue streams, primarily auditing, are expected to grow solidly through the next five years, as price competition is expected to intensify and the number of firms required auditing grows at a subdued pace.

Industry Developments Cont’d As the market for auditing services becomes increasingly saturated, the larger firms have been expanding their value added consulting services to sustain growth. And, the proliferation of e-tax and simplification of personal tax is expected to erode revenue for small non-employing accounting enterprises over the next five years.

Consumer Market Data Marketing Strategies: Delivering desired outcomes, customer service and flexibility, and building reputation. High-growth firms target specific types of clients, rather than casting their net wide. They recognize that they can build a reputation faster and charge higher fees if they pursue a group of customers that have something in common. High-growth firms use a variety of marketing techniques to generate leads, including public relations, direct marketing, cold calls, tradeshows, and newsletters.

Competitive Landscape Deloitte, LLP $35.2 billion in revenue PwC $33.95 billion in revenue Ernst & Young $25.8 billion in revenue KPMG $23.42 billion in revenue

Competitive Landscape Cont’d Enterprise resource planning software is becoming cheaper and easier to use in a variety of businesses. As a result, the business analytics and enterprise software publishing industry’s revenue is expected to rise 3.1 percent to $26.9 billion by 2018.